Guild agents grow market share amid wider decline

Agents within The Guild of Property Professionals are the only grouping in the top five positions that has seen new instruction market share growth between 2021 and 2022, new data suggests.

Using figures from Twenty EA Insight, the agency network group said the total market share of its independent member firms is up 0.66%, with a combined number of instructions of more than 74,000.

It highlights that other brands in the top five saw their market share slide this year.

According to the figures, The Guild agents also have one of the highest sold subject to contract (SSTC) rates at around 76.03% at an average price of £395,918, the highest in the top eight positions based on SSTC market share in 2022.

Iain McKenzie, chief executive of The Guild of Property Professionals, said: “A combination of network expansion as well as innovation is responsible for the increase in market share over 2022.

“We have had a numerous members join The Guild during 2022, which has increased the networks reach throughout the UK.

“We have also partnered with and key service providers and launched several innovative products and services that have assisted our members in stand-out from their competitors and grow their market share, while many other estate agency groups have seen their market share decline.”

McKenzie said the statistics are an indication of the calibre of agent within the membership.

He added: “Many of the agents within the network are market leaders in their region, producing some incredible results for their customers. When selected a Guild member, homeowners can rest assured that they are working with an agent who has the expertise and resources to attain the optimum outcome."