Record leads for OnTheMarket driven by ‘New & Exclu...

OnTheMarket has this morning announced record leads during August, beating July’s previous record.

The portal generated over two million leads in August, an increase of 64 per cent year on year, with an average of 149 per advertiser.

Visits to the site again exceeded 27.5m for the month.

This continues the trend over the last three months which recorded average visits of 26.8m per month and an average of two million leads per month.

The portal says a key driver of the increase remains the ‘New & exclusive’ service, allowing agents to list properties in advance of them appearing on Rightmove or Zoopla.

In the rest of the portal’s trading statement to shareholders, it says that as of the end of August, OnTheMarket’s net cash balance stood at £10m, an increase of £0.6m compared to the end of June.

Excluding £2.2m of deferred creditor payments, the portal has no borrowings.

Clive Beattie, acting chief executive, says: “We are consistently driving strong leads while our consumer awareness is growing month-on-month as these record numbers show how many serious buyers we are attracting to the site.

“Our focus remains on driving performance and delivering value for our agent shareholders and the strength of OnTheMarket’s on-going traffic shows a sustainable platform for future growth.”