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Agency group wins exclusive marketing deal with developer

The Sequence Group is to be the sole selling agent for RoyaleLife, the country’s largest builder of bungalows, exclusively aimed at the over-45 market.

RoyaleLife homes will be showcased at the Sequence Group’s offices across the country which operate under 12 different trading brands, one for each specific locality.

As added incentives, RoyaleLife pays for buyers’ estate agent and solicitor fees as well as any stamp duty; the homes come fully furnished. 


There is also a part exchange scheme which the company claims gives purchasers 100 per cent market value of the property they sell.

Locations for RoyaleLife’s developments include Cambridgeshire, Cornwall, Dorset, Essex, Hampshire, Kent, Norfolk, Rutland, and their surrounding areas. 

Prices begin at £165,000 and there will continue to be sales centres at each scheme, in addition to the marketing through the Sequence network.

Jason Howes, new homes managing director at Sequence Group -  which has 320 offices across the country - says: “As a substantial company RoyaleIife has an outstanding reputation for delivering high quality homes and the very best of customer service … so we are very much looking forward to providing flexible and affordable options for the over 45s wanting to move into a new home.

“As well as utilising the strength of our national network, we will work with RoyaleLife to make a customer’s move as seamless and stress free as possible.”


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