A 15-branch agency group operating in parts of London and the Home Counties has joined OnTheMarket according to a statement from the portal.
Kings Group has offices across North London, East London, Hertfordshire and Essex and partner Karl Knipe says:“We are very happy to support OnTheMarket as the only agent-backed portal. The success of a third portal that is agent-backed can only be good for the industry and thereby act as a check and balance to rising portal costs.”
He adds: "Some customers have already told us they are happy to see Kings Group is now listing at OnTheMarket and I think we have gained some extra instructions because of this. It's an excellent search website."
Other multi-branch agencies to have joined the portal in recent weeks include Richard James Estate Agents in Swindon with eight offices, Charles Harding Estate Agents with five offices in Wiltshire, Andrew & Co which has five offices in Kent, and Spencers of the New Forest which also has five offices.
The portal’s chief executive Ian Springett says: “By increasing our offering within the areas of North London, East London, Hertfordshire and Essex, we look forward to helping more and more property-seekers to find their next home.”
Last week OnTheMarket announced that its traffic had doubled in March, reaching around 12m visits as measured by Google Analytics.
OnTheMarket plc, which operates the portal, floated on the Alternative Investment Market off the London stock exchange on February 9; its launch price was 165p a share but in recent days it has been around 110p.