Countrywide is to give each of its 10,000 staff a strategy document setting out where the company is planning to be in three years’ time.
Work on the document has already started: the brochure will set out corporate objectives and targets for 2019 to 2021 to implement the firm's Back To Basics strategy, as well as giving information on branding, clients and the branch network, and includes timescales.
The document, called the Distribution Strategy, is the brainchild of Paul Creffield, Countrywide’s group managing director, and is the third such strategy for staff since he joined the company in 2006.
His previous documents covered 2009-12 and covered the company’s re-engineering as a result of the global financial crisis; the second, issued in 2012, covered the continuation of that re-engineering and was prior to the appointment of former chief executive Alison Platt.
The latest document “sets out some of the big issues - what we’ve got to do to get back our position in the market” Creffield has told Estate Agent Today.
This is part of a broader exercise with staff, he says, including a recently-completed online survey.
Countrywide also has a new website, setting out its 12 main areas of activity, its 60 brands, and identifying its seven-person executive team and 10-strong board of directors.