STAY CONNECTED!
    
newsletter-button

TODAY'S OTHER NEWS

Fine & Country says Mayfair office stays - but more focus on B2B

Fine & Country and the Guild of Property Professionals are to keep their current Mayfair office on London’s Park Lane - contrary to some industry speculation - although they are to relocate the single negotiator dealing with direct customer enquiries.

Fine & Country chief executive David Lindley has told Estate Agent Today that far from closing the office, a “six figure sum” is to be spent on refurbishing it in the near future, to accommodate “the growing number of activities” undertaken by the business-to-business side of Fine & Country and the Guild.

There had been speculation from some that the office would close, as a possible casualty of the acquisition of the Guild and Fine & Country by online agency easyProperty, in a deal worth - according to different sources - between £30m and £60m.

However the one business-to-consumer activity in the office - marketing some of the most high-end and internationally-appealling properties on the Fine & Country books - will be devolved to the eight other London offices.

Although the Park Lane window of the Mayfair office will remain as a showcase with property details, the negotiator currently handling enquiries will operate from another London office.

Jon Cooke, the chief executive of eProp Services Limited - the parent firm of the Guild and Fine & Country following the acquisition - will be based at the Mayfair office, as will the company’s chief finance officer.

Otherwise, no easyProperty activity will be based there, says Lindley.

icon

Please login to comment

valpal
submit
sign up