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easyProperty to relaunch after 270 licences taken up by agents

More than 270 easyProperty licences have been secured by independent estate agents belonging to The Guild of Property Professionals and Fine & Country.

The figure was this morning released by GPEA, the parent company of The Guild and Fine & Country, following an 11-date nationwide roadshow held in the early part of the summer detailing the licensing proposition.

The statement says hundreds of GPEA members joined the roadshows with 70 per cent of those attending returning letters of intent to secure easyProperty licences.

“The response we’ve received has been overwhelming and we are really excited to have such a significant number of professional, independent agents on this journey with us. Currently, we are exclusively offering GPEA members the opportunity to paint the country orange and the future looks bright with so much of the UK covered” says Jon Cooke, easyProperty’s chief executive.

“We aim to disrupt the disruptors by catering to changing consumer behaviours and what our research tells us is that vendors and landlords want the reassurance of a physical, professional agent coming to their property to provide a market appraisal but they also want to transact 24/7 online rather than within office hours” he adds.

“We intend to relaunch easyProperty as a business-to-business-to-consumer operator in early September and we are on track to meet this deadline. Between now and then, we have in the works a new marketing and advertising campaign, new website and new operational procedures. We are travelling at a fast pace and are proud of the members who have put their faith in our new licence proposition.”

He says easyProperty licensees will provide landlords and vendors with initial market appraisals, photography, floorplans, property descriptions and, in some cases.

GPEA’s acquisition of easyProperty completed on Wednesday July 12 following the initial deal - described at the time as a ‘merger’ - in June.

Scepticism about the deal within the industry has been led by PropTech analysts James Dearsley and Eddie Holmes, the chair of the UK PropTech Association.

But Jon Cooke, in a video interview with Estate Agent Today last month, insists the initiative is in response to changing consumer behaviour.

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