The Property Franchise Group has launched five new websites, one for each of its high street brands.
These are CJ Hole, Ellis & Co, Parkers, Whitegates and Martin & Co. The site for the group’s online agency, EweMove, remains unchanged.
Fountain, a website optimisation business, created the wireframes - that’s PropTech jargon for website skeleton structures - for all five websites. They aim to boost lead generation and to reduce cost per lead.
Kate Toland, group marketing director at TPFG, says: "The new websites really help each brand stand out from the crowd and industry-leading digital marketing and website technology will turn that attention into solid new business leads.”
The websites include the white gate icon for Whitegates plus original illustrations of northern landmark buildings in towns covered by its branches; in the south west a series of photographs of the natural landscape back up CJ Hole’s site; while a series of time-lapse videos taken around London formed the visual aspect for Ellis & Co's new site.