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Most popular hours for automated valuations are 2pm to 5pm

Analysis of data from some 2,100 estate agents suggest that the single busiest period for prospective vendors seeking an automated valuation is between 2pm and 5pm.

The research, conducted by ValPal - a product from Angels Media, which publishes Estate Agent Today and Letting Agent Today - shows there were 22,432 online valuations made during June on the websites of customer agents including Leaders, Martyn Gerrard, Lawsons, Beresfords, The Kings Group, EweMove and Balgores.

Of these valuations, around 5,600 were undertaken during the peak afternoon period. 

The next most popular periods were between noon and 2pm, and 3pm and 4pm. Visits declined later in the day but even in the early hours around midnight to 2am some website viewings saw users trigger the online valuations.

The research also reveals that vendors in central London, East Anglia and the north east were most active in using the tool, followed by those in the Home Counties and then north west England.

“This is interesting data for agents: it shows the peak time for interest in property valuation. If agents are savvy, this is the best time to make their calls and secure vendors” according to Craig Vile, head of ValPal.

Vile claims that in some cases up to 50 per cent of potential clients visiting agents’ websites are looking to sell and to get a valuation of their property. 

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