OnTheMarket has achieved 5.2m visits in July – an increase of 18 per cent on the previous month and ahead of some media predictions which suggested it would get around 5.0m visits.
The new portal, which has recently celebrated six months since its launch, also attracted more than 2.4m unique visitors in July which was an increase of 17 per cent on June’s figure.
“From a standing start just six months ago the growth in our traffic, engagement, property stock and agent membership has been impressive. It took Zoopla three years to reach 5 million visits per month, even having acquired PropertyFinder, Hot Property and ThinkProperty along the way” says Ian Springett, OTM chief executive.
In the announcement about the figures, Springett also takes a swipe at the Financial Times which has recently suggested that one achievement of OTM’s success has been to bolster Rightmove.
"The reality is that we are on a growth path towards overtaking Zoopla and then building to provide a genuine, low-cost, alternative to Rightmove” he says.
Intense rivalry continues between the three best-known portals, with each using different methods to measure visits. OnTheMarket measures its traffic using Google Analytics.
Zoopla produces its next set of financial, agency membership and visitor figures next week.