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Written by rosalind renshaw

Property search engine Home has disputed traffic figures released about the major sites by Zoopla.

It says that according to its own Google Analytics logs, Home received 10.7% fewer visits in April, as opposed to March, their best month ever.

The Zoopla figures put the drop at 28%.

A spokesman for Home said: “All traffic estimates based on sampling, such as Nielsen and comScore, can be subject to noise and sampling error.

“The popularity of Home continues to grow every quarter. The site had a record number of visits (442,979) during March, as measured using Google Analytics. Our figures dropped back during April in line with the reported trends, but, based on traffic so far, May looks like it’s going to set another record.

“Agents should note that visitors to Home.co.uk are genuine buyers, as our main website sections are property search, estate agent directory and house price trends.”


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    We still can't get Rightmove at our branch of WH Smiths, never mind these other titles

    • 27 May 2009 18:49 PM
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    No one should believe these figures. Google Analytics can't record browsers with Javascript switched off and the code is not always fully downloaded or instantiated.

    Then you have traffic issues with lost packets and the sheer load on Google's servers getting bombarded at once.

    Anyone who monitors Google's Webmaster console should know how far off the stats are.

    Google's video download stats are all over the place and have been mysteriously reset many times over the years.

    Even stat packages hosted on one's own server (which are most reliable) are wrong - try hosting two different packages to see how they differ.

    Comscore and Nielsen? Gimme a break! They're even worse - might as well pluck figures out of thin air. Advertisers attaching credence to those figures deserve to lose money.

    • 27 May 2009 12:49 PM
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    "Agents should note that visitors to Home.co.uk are genuine buyers"- How can they back that claim, thats pure nonsense.

    • 27 May 2009 12:38 PM
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