Weekly auctions are to be held on Zoopla after the site held its first online auction sale last weekend.
A total of 57 properties were sold, either in the run-up to, or during, the live bidding which closed on Sunday evening.
Further online auctions will now be held on the Zoopla site from February 25 onwards.
A spokesman said that last weekend’s auction “has clearly answered the question of whether people would actually purchase property online”.
The Zoopla auction site received over 65,000 visitors, and more than 1,000 potential buyers registered. All the properties were repossessions, although Zoopla says that will not necessarily be the case in future.
Properties on offer ranged from £30,000 studio flats to a farm in Lancashire that went for £750,000. The average price achieved was £104,000.
Zoopla wants its estate agency firms to opt properties into their auctions as part of marketing, where there are motivated sellers. Agents who introduce properties that sell successfully will be paid commission by Zoopla.
The auction was held with American firm REDC, which will be partnering the future Zoopla events which will run from every Thursday afternoon through to Sunday evening.
Alex Chesterman, Zoopla’s chief executive, said: “We see this as one of the most exciting developments in the UK property market in some time, which benefits buyers, sellers and agents alike.”