We're used to the public mocking agents and sellers for resorting to the smell of freshly baked bread and coffee to convince buyers they're entering the home of their dreams - but it seems we've been getting it wrong all the time.
House-builder Millgate says the clinching aroma is actually....white tea and fig.
The firm has hired ScentAir, a company it describes as global scent innovators, to test which smell is most persuasive in a show home. And white tea and fig is it.
Scent is a powerful way to connect on emotional and memorable levels with our customers, forging a greater association when a buyer first walks into a Millgate home says a spokesman.
The firm then goes all AbFab by saying: After extensive testing and consideration, we selected the white tea and fig scent as the blend creates a soothing, luxurious environment. From its roots in China, white tea is renowned for its health benefits whilst fig exudes a sophisticated yet subtle scent which appeals to our buyers.