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Interview of Awais Ahmad
Written by the Estate Agent Today team
Awais Ahmad - Founder and CEO of Hystreet

Who are you and what does it say on your business card?

Awais Ahmad - Founder and CEO of Hystreet (I don’t tend to use business cards, but I’m sure I’ve seen some in the office with my name on)

For those that don’t already know, what is “Hystreet” and what does it do?

Essentially, Hystreet helps high street agents not just survive but thrive in an increasingly digitally competitive market.

What services do you offer and in what ways do you work with estate and letting agents?

Hystreet lets agents automate key processes by enabling buyers and sellers to manage their sale or purchase. By enabling agents to harness technology, they can free their team members up to focus on revenue generating tasks rather than administrative tasks.

What makes your product different and how does it benefit agents?

It’s the only whitelabel-able (is that even a word?) platform of its kind.  It’s built for agents, by agents, with agents very much at the center of what we build.

What is your greatest achievement in your current role and what made it so special?

Every day is an achievement when we are helping high street agents digitally transform their businesses and move their businesses forward.

What is the most satisfying part of your job?

Hearing from agents who have increased fees, added value to their service, and reduced cost & headache by using a system that we have designed and built for them.

What do you see as the biggest challenge facing estate and letting agents at the moment?

Finding the right solution and approach to offer choice to clients and move with the times whilst at the same time not sacrificing their earnings and brand reputation.

What is your property prediction for 2018?

A tougher market and increased service being required from agents to get deals done. Weak agents online and on the high street will close and the smart ones will come to a convergence in their offering to some extent.

Country house or city apartment?

City apartment during the week and a country house on the weekends.

Would you rather be a free-moving tenant or settled owner occupier?

I’m a bit of a nomad, so I love the freedom of free movement.

What is your favourite room in your home?

The Doghouse (its where I spend most of my time…)

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