Property search engine buys rival for undisclosed sum

Property search engine Nestoria has snapped up its one year old rival, www.findproperly.co.uk for an undisclosed sum.

Data company Lokku was set up in 2006 and runs Nestoria in the UK, Australia, Brazil, France, Germany, India, Italy, Mexico and Spain.

A statement from Nestoria founder Ed Freyfogle says: Unlike Nestoria, where our search has always been driven first and foremost by location, Find Properly allows buyers or renters to search more broadly, specifying where they need to be for work or university, and then showing a range of locations that meet their criteria. It's a different approach, one that appeals to a segment of the market we don't currently serve well.

Find Properly has carved a specialist but respected niche for itself since summer 2013, when it was founded by Peter Thum-Bonanno. It carries property listings shared by Zoopla but has a high international hit rate for its unusual graphic-led approach to finding property.

One of its best known and widely-hit graphics looks at the link between tube station proximity and house price for homes in and close to central London.

Find Properly will continue operating as now, for the immediate future at least, while Nestoria looks at adapting some of its graphic-led information for other markets.