Zoopla closes gap with Rightmove, claim
Monday 22nd October 2012
Zoopla is closing the gap with Rightmove, it has been claimed.
Zoopla is backing the claim with figures just released by independent website monitoring firm Nielsen, which is now reporting Zoopla Property Group as a single entity for the first time.
These show Rightmove’s unique users in September as being 4,054,000 and Zoopla’s unique users as 3,784,000.
Alex Chesterman, CEO of Zoopla, said: “Our recent platform integration and continued investment in our brands is paying off.
“We are now delivering almost one enquiry per second to our members across the UK.
“Given that we also power the property search on a number of third party websites, many of which are not included in these figures, the audience size and reach of Zoopla Property Group is also understated by the figures.”
Rightmove, which is in the top ten of all UK portals, generally uses page impressions, not unique visitors, as its preferred measure.
By using different yardsticks, it’s all a bit reminiscent of the second law of property statistics, as practised by the ONS and Land Registry, which is designed to make it difficult to compare like with like.
However, EAT readers can doubtless be relied upon to work it out for themselves.
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