Estate agency trainer Richard Rawlings has announced the launch of a new UK tour of his ‘Raising Fees Instantly’ seminar at ten venues starting with Watford and Birmingham next week.
He said: “I have always been passionate about raising fee percentage levels in the UK and have extensively researched the psychology of pricing persuasion and present these findings along with over 100 highly effective and immediately measurable tips, techniques and client dialogues.
“The results of previous seminars have been remarkable, with many agents as much as doubling their fees overnight whilst simultaneously improving their valuation-instruction conversion ratio.”
Rawlings says he is so confident in his training methods that he is offering a ‘double your money back’ guarantee to anyone who does not subsequently raise their fee percentage as a direct result of their attendance at the half-day seminar.
Booking details are at https://www.estateagencyinsight.co.uk/feeseminars/index.php
Comments
So how is it the case that on your website, you list you have 367 properties,
Yet on rightmove, you only have 32 listings, and of those 32 only 2 are sold.
As with all online agents, you talk a load of rubbish and have absolutely no evidence to back up your facts what so ever.
The only reason you save your customers (not clients) £1000's of pounds is because you don't sell their house.
Tim - my apologies. I read what you had posted and mistakenly assumed you were addressing the comments to Mr Rawlings, not the other chappie.
I thought it didn't exactly tally with your earlier posts - D'oh! That'll teach me to count up to four using five fingers...
Mind you, maybe 'Richard' also needs to read what I said about fees and instructions... ;o)
Tim:
You are right... sort of... ish - but what you say has nothing to do with the theme.
Richard is aiming to increase the FEE level first and foremost. If you earn more per sale, then you either either earn more full stop; or you earn the same by selling less. Richard states that in many instances, the course he runs results in not only getting higher fees per instruction (therefore more per sale...) - but that also the instruction LEVEL increases.
I can confirm that this was perversely true when I did exactly the same. Okay - a decade and a half ago - but selling houses and selling yourself ain't changed THAT much in the period.
(and before you jump on my back for the last sentence, I'm talking about the HUMAN act of 'selling' - not the technology aspect or how people find the property in the first instance...)
Richard, if you list more property then you are probably correct, you will sell more.
But, you will also probably, 'not' sell more also.
At a lower fee you will NEED to sell more to make the same money.
Profit for sanity, turn over for vanity.
Mr Rawlings...
Something I did not expect to say to you - and no doubt something you never expected to see from me:
Good on yer!
I only hope for your sake (and for theirs...) that Agents living 'Oop North' take the time and trouble to travel to Manchester or Nottingham.
Or has "the man with all the tricks" missed a big one? ;o)
Mr Spiller - I smell 'merde de taureau'.
Convince me! NOTHING I see on your website has so far...
In ref to Tim's comments "cheap fees dont sell houses"
We at redhomes.co.uk charge 0.75% we are by far the cheapest in my area and have sold more than any high street agent over the last 6 years, we charge a lower fee because we work from home hence lower overheads!
Lower Fees, more instructions, more sales, more money, client saves £'000 = everyone wins!
If you want to join www.redhomes.co.uk please visit our website.
Client came to us yesterday, head in hands.
Flat valued at £150k by 3 agents.
Mr Corporate came in and valued £170k, assured her he could get at least £160k and signed her up for 4 months sole on a fee of £3,500 + vat fixed, justified by the fact the higher sales figure would cover the 1.25% lowest fee she had been quoted.
She has reduced her price to £159 now, still 4 weeks to go on agreement.
Feels duped.
Nothing we can do to help her.
She hates agents now.
Whoopie dooos.
Not wanting to sound like Richards dad, to the poster below me.
A double your money back guarantee ?
Also, a bit of research before you posted ?
I agree with Richard on the higher fees.
In this market, the best vendors, those who are motivated and market aware, seldom seek out the cheapest agent they can find. They want the best, the one who can demonstrate how they are most likely to achieve a sale in a difficult market.
However, higher fees on their own are not enough. Tangible marketing differences are necessary.
Cheap fees attract cheap vendors . . . and, cheap fees don't sell houses.
This is a load of b*ll*cks. The trainers that make these ridiculous claims should be forced to prove their completely made up drivel. You don't need an agency trainer to tell you that all you need to do is price property correctly and provide a good service. All this nonsense talk that the trainers go on about sounds good at the time but doens't make an ounce of difference.
If you are that good at being an estate agent, why not open up your own chain and take over the world??
Have you ever even worked as an estate agent? And if so, which one? I'm sure everybody would like to see your record breaking sales/listing figures that you must have had.