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Written by rosalind renshaw

Property portal needaproperty has relaunched its website so that it can now scale to desktop, tablet and smart phones.

The new mobile-friendly design means that the website uses cloud technology to adapt to fit the screen of any device of users visiting the website without needing a different website to be built and maintained for each device.  

CEO Scott Green, a former estate agent, said: “Seeing the vision of our new website come to life is fantastic.

“I believe we now have the most user-friendly and informative property portal in the UK, with dramatically improved property loading times.”

The site was launched last March, with the founders planning to offer an affordable alternative to giants Rightmove and Zoopla.

Comments

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    For those wanting a free property portal option - pads4people just relaunche their website and don't charge anything the agents They even upload your properties for you and refresh them every 24 hours once you contact them and ask them to start doing so.
    http://pads4people.co.uk/

    • 09 March 2013 11:53 AM
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    So obviously one of the Shipside Monkeys! no applicant is qualified till I have qualified them for myself.

    • 15 February 2013 18:15 PM
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    @ just a negotiator. The traffic I refer to is the property interested public.

    If your shop (metaphorically speaking) is full of overpriced badly presented property, then the traffic will pass you by. Your job is to entice them in, the portals job is to put you in front of them.

    To some, those unqualified Joe Blows are just sales that I needed to work smarter/harder on, to others they may be timewasters.

    But it is not a case of put it on Rightmove and they will send me a stream of qualified buyers. You've got some selling to do. Or someone has.

    • 15 February 2013 15:09 PM
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    Which is it?

    1.
    "FFFFFRRRRREEEEEEE"

    2.
    ".....and take advantage of cost-effective subscription rates. Rates start at just £50 per month."
    Reference: http://www.needaproperty.com/advertise

    3.
    "....including your first three months free. Rates start at just £100 per month."
    Reference: http://www.eastwestplc.com/advertise-property/

    • 15 February 2013 14:53 PM
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    "Scott Creasey - For the love of God, give up now. You're site will go nowhere."

    Hmm! Can't call you by name because you didn't leave one.

    Every comment after this one was informative and constructive. I (we) don't believe in giving up. As the saying goes

    'No goal was ever met without a bit of sweat'.

    As for going nowhere, well we'll see. The only issue I can see is with those agents in the UK who have the same attitude as yourself and are unable or unwilling to think out of the box.

    Outside of our little island, the real estate industry has a much different attitude and although we are UK based, we are an Internet company and as such have no reason to limit ourselves to the UK market and won't do.

    To be honest it would have been much easier and a lot cheaper to build a site and simply scrape listings onto our system like Globrix did without ever needing to speak to an agent, but we want to offer a better service than that so have taken the more difficult route.

    I'll be honest, so far within the UK, it has been an up hill struggle but things are falling into place and I don't think we'll be swimming against the tide for much longer.

    Big Ted - "For people to tell me they have the answer, when really all they are interested in is self gain well... that bores me."

    But that is the reality of the world!! Self gain is what motivates all commerce and all industry, are you telling me that you go to work or run a business for the love of it, rather than to put money in your pockets and food on the table?

    Nobody would, does or can, provide a sustainable service without it being motivated by self gain.

    It is important however to differentiate between healthy self gain and greed.

    You scratch my back and I'll scratch yours and together everybody benefits - Healthy Self Gain.

    You Scratch my back and I'll take your wallet while you do it - Greed.

    I agree there is no magic cure, every cure takes time, work, experimentation, belief and most importantly support. The problem is with the attitude which prompted this reply.

    Edison made 10,000 prototypes of the light bulb before he got it right, if he'd listened to or believed the first person who said to him:

    "Edison - For the love of God, give up now. You're invention will go nowhere."

    We'd all be sitting in the dark now.

    • 15 February 2013 11:19 AM
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    Sorry but I think you are wrong.
    I am just a negotiator, that is the extent of my ambitions. I do not want "Traffic" I want individual quality applicants who either are able to proceed without selling or applicants wishing to proceed but with a property to sell in my area or areas where I can get referral commissions.

    Fortunately for me the portals do provide a machine gun spray of unqualified Joe Blows, which you describe as traffic, to all of my competitors who seem happy to pay (through the nose and ears) for a service that benefits neither applicant or Agent.

    Estate Agents do not sell mass produced consumer goods they sell unique and individual properties to unique individuals. There are not 14,000,000 buyers for every property there can only ever be 1 and to think otherwise is as foolish as playing the lottery. "It could be you" works if you are spending your own money on yourself but chucking money at portals without understanding the net effect is simply bad business practice.

    • 15 February 2013 08:57 AM
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    Mark again on your competition theory now you have two portals to pay and neither are cheap.

    • 14 February 2013 19:41 PM
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    There is already plenty of competition for portals yet the situation is as it is.

    Portals provide the shop window on the busiest street in town. That's it. Tha'ts what you pay your money for. Traffic.

    What you put in your shop window and how you present it, down to you. Some are shelf stackers some are merchandisers, some cann't win instructions at decent asking prices some can.

    But the portals keep their end of the bargain. Traffic.

    • 14 February 2013 19:08 PM
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    Usually when you pay money to other companies it creates competition. Competition drives prices down or alternatively you get more value paying the same amount.

    Agents use Rightmove and Zoopla because they provide volume. Despite getting good value leads from other sources, the volume isn't there. If the market wasn't monopolised, portals would compete either with price or value.

    Think about how many estate agency brands there are. If there were only two estate agencies dominated the whole of the UK then they could pretty much charge what they like. However, it's not like that because there's competition and if I decide to charge 5% sales commission, there'll be another agent down the road that could offer the same or similar value and be willing to charge 1%.

    • 14 February 2013 17:35 PM
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    Agents need to make a profit and if the only thing £15k portal spend generates is a few low quality leads then a cheap alternative to the Duo is enough to satisfy vendor demands to be on the internet.

    Too many agents use Rightmove and Zoopla without really knowing or understanding why. Very few actually work out the cost benefit ratio of any of their marketing.

    If an Agent does not want or need a month Holiday in Mauritus then a cheap week in Skeggy might well do, there is simply no point in doing anything without an understanding why.

    Do you have any weeks free in the summer holidays?

    • 14 February 2013 15:46 PM
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    No Mark, we will be paying it to others instead.

    There is no magic cure. Promoting property well is always going to cost.

    For people to tell me they have the answer, when really all they are interested in is self gain well... that bores me.

    • 14 February 2013 14:38 PM
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    I find it bizarre yet amusing how so many people on here complain about Rightmove and Zoopla because their fees are expensive and seem to continually rise without reason. How their customer service was/is poor, etc...

    Yet, when alternative platforms are mentioned on EAT they get shot down in an instance. ALL of the tech giants we use today - Google, Facebook, Yahoo, Reddit, Airbnb, Groupon etc...all started off as startups with usually less than three people involved, the founders.

    They were able to succeed because people gave them a shot. If the users on here reflect the general thoughts of estate agents then it's no wonder why the competition in the UK is so narrow. Give property startups a shot and maybe we won't be paying the majority of our online marketing budget to Rightmove!

    • 14 February 2013 11:36 AM
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    Scott Creasey - For the love of God, give up now. You're site will go nowhere.

    • 14 February 2013 09:03 AM
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    'Did you ever read such drivel. 'Cloud tecnhology!'

    Ha! that made me laugh.

    Read that out to the programmers in the office and they couldn't agree with you more.

    Sounds like 'lets baffle them with techno jargon' marketing speil.

    Our site has been optimised for just about every browser that we can think of, is compatible with Iphones, androids, laptops, netbooks, ipads, big monitors, small monitors and the ones in between.

    We have an active blog, hundreds of articles, a manual input system, our own auto feed system and we are in the process of configuring our site to accept dozens of the most popular data feeds in use today.

    And we are also planning to offer a very affordable alternative to giants Rightmove and Zoopla.

    More affordable than anybody else because it is FFFFFRRRRREEEEEEE.

    • 13 February 2013 16:42 PM
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    The site was launched last March, with the founders planning to offer an affordable alternative to giants Rightmove and Zoopla.

    Yes and I would like to offer a week in my secondhand touring caravan in Skegness as an affordable alternative to a month in a villa in Mauritius.

    • 13 February 2013 13:44 PM
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    If your websites are ten years old, they work because on most devices because they're probably pretty crap.

    • 13 February 2013 13:30 PM
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    'The new mobile-friendly design means that the website uses cloud technology to adapt to fit the screen of any device of users visiting the website without needing a different website'

    Did you ever read such drivel. 'Cloud tecnhology!'

    You use javascript and CSS to adapt your site to fit the viewport.

    Nothing to do with the cloud. My 10 year old sites work quite happily on phones, Ipads, netbooks, laptops, big monitors and on the 54" TV screen in our living room.

    • 13 February 2013 13:05 PM
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