FindaProperty's £300,000 giveaway

A promotion in which FindaProperty provided a £300,000 prize to a McDonald’s customer has resulted in one couple winning their next home.

FindaProperty was the lead partner in the McDonald’s Best Chance Monopoly nationwide competition.

The winners, Jeanette and Simon Forrester, were able to call upon estate agent James Carlon, sales manager of Nock Deighton in Telford, Shropshire, to assist in purchasing a four-bedroom house.

Mrs Forrester says: “Being mortgage free will give us real peace of mind. When I found the winning sticker for the McDonald’s and FindaProperty prize we couldn’t believe our luck – it’s what dreams are made of. We were collecting the Monopoly stickers for fun – I didn’t think in a million years we’d actually win anything.”

Equally pleased was James Carlon, who said: “I was absolutely delighted to find a new home for the Forresters. Any estate agent would agree that finding a buyer in today’s market with the means to purchase without needing any finance is a real rarity.”

The promotion began in March and ran for six weeks. FindaProperty branding was featured in all 1,200 McDonald’s restaurants as well as on TV advertising and a print campaign in national newspapers.

Sarah Boorman, marketing director of FindaProperty, said: “Promotions such as this are an essential element in attracting more home buyers and renters to our sites, as well as landlords and vendors looking to put their properties on to the market. This is another example of our long-term brand investment into FindaProperty.”

She said that 57% of agents believed the promotion had added value by raising consumer awareness of the site.

She said there was an immediate uplift in traffic during high visibility TV slots and inquiries to agents increased by 3.9%.