Digital Property Group says that an innovation introduced last week which allows agents to brand themselves within a postcode search area is proving a hit.
The new advertising ‘Enhanced Marketing’ product is available on both FindaProperty and Primelocation.
There are three advertising slots available at the top of every search in a postcode area on FindaProperty and two on Primelocation. It comes in two variants – Featured Advertising and Promoted Property.
It is possible for a single agent to buy all available spots to dominate their area search. Agents can also customise the slots exactly as they want, and the ads drive visitors to the agent’s own website.
Richard Shamsi, DPG chief operating officer, said: “Featured advertising has been severely diluted on many property portals by the sheer volume of available agents per area. There are too many for any brand to stand out from the crowd. Our version helps agents own their area.”
“If an agent acts quickly, they can take all of the slots in their area and keep them for as long as they want.
“Our customers were explicit in wanting to do more with Featured Advertising. They wanted to promote their brand rather than a single property and to have the flexibility to change messages to reflect local offers.”
Comments
Been with them 2 years we have not seen or heard from them all that time?? They need to sharpen up on customer service
mmmmm it is different to Rightmove as our ad isn't shared with lots of other agents... I've taken two spots in my area, top of every search, and can't imagine I'll let them go for a while!
Haven't the dreaded RM done this for years? Nothing new in the slightest, just another revenue stream on top of their awfully laid out pages covered in advertising for viagra.
How does it work id all the agents in an area are TDPG customers? They can't all own the area.
TDPG have been doing this for ages, what they left out of this story was that last Monday they moved the goal posts for this type of advertising without bothering to tell the companies who were already under contract with them. The last time I looked, if an agent did this to TDPG they would have their lawyers all over them. However, TDPG think it is reasonable for them to contractually change a method of advertising without letting us know and dressing it up as a new innovation, what a load of ******. When I telephoned to find out what was going on, I got a very meek apology and a telephone call saying we need to come and see you to explain some changes. Nice to know after the event.