Sir Stelios Haji-Ioannou, best known for setting up easyJet, is to launch an online estate and letting agency under the title easyProperty.
A holding website has been set up - www.easyproperty.com - and it claims that the new business will shake up the UK property market to make buying, selling, renting and letting simple, quick and cost effective.
No date has been set for the launch (except the website promises it is "coming soon") but the public relations journal PR Week says Sir Stelios is shortly going to select a public relations firm to represent the business.
The holding website claims the new venture will be a partnership between Sir Stelios' easyGroup and Robert Ellice, a property entrepreneur. Ellice started working in estate agency in Hertfordshire some 20 years ago when he was a teenager.
There had been speculation in the past that easyGroup would involve itself with property; in 2009 Sir Stelios gave interviews suggestion he may become a player in commercial property.
easyGroup's current ventures include easyCar (a rental business now being rolled out across several UK cities), easyBus (a hotel-to-airport bus service), easyHotel (low-cost hotel rooms in many major cities worldwide), easyFoodstore (with a pilot project in Croydon) and easyGym (which runs 10 no-contract gyms across the UK).
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Comments
To Guest (Easy does it)
Your post is a beautiful piece of well crafted, literary work but what a load of old twaddle the content is. Never has utter codswallop been draped in such fine robes.
No this one is differnet he has a guy that worked in an EA when he was a teenager 20 years ago!! Great online experince then, it did not exist in property 20 years ag!!
@easy does it
You say this may be the start of something.
I'm not so sure. Thus far online agencies have relatively flown under the radar...they sell what is a minuscule percentage of the market, if and when they sell on a grand scale then the watchdog programmes will kick in.
From a consumer point of view online agencies is a big accident waiting to happen.
It shouldnt take a beautiful mind to see whats going on so we can either sit here watching age inappropriate daytime telly wondering why our Blockbuster memberships no longer valid or we can ask a pertinent question - why is agency now the darling
Be still my beating heart but maybe the lust for our foot long sub is precisely due to the fact weve been stagnant for some time Im no dream catcher but could our lack of change represent the myriad of opportunity for innovation that we either cant see or refuse to acknowledge Or maybe we just like the view from our windowless van One things for sure, its appeal isnt capricious and given the publics growing add to cart mentality I dont think nows the time to play good host and allow any maturation without us. To thine own self be true PeeBee but it may prove a little difficult to hear your challenge above the cacophony of interest in agency right now.
The online guys are gathering pace, and every day agents like me die a little inside so we need to see this in glorious 1080p because something tells me this may just be the beginning
easycinema, easyinternetcafe, cruiseline, easyrivercruise, easy4men - the list of failures is endless. It's all talk and no profit. It's a low end business all round. Love EasyJet though - but its not really Stelios's any more is it
I can't see this taking off!
EAT......
Any chance of us seeing an impartial piece on the revised Agents Mutual business plan published yesterday showing the new gold and silver packages that were launched
Great and we'll see 50 extra for a photo, 25 extra for additional photos, 50 for the EPC, 100 for Rightmove, 100 for Zoopla, 1 for Property Live and half a sandwich on your next chosen Easyjet flight. Could set a trend!
Anon...God knows whyRos left Angels Media. Perhaps she couldn't hear herself think with all the telesales staff screaming "BUY BUY BUY" in the background.
Anon...God knows whyRos left Angels Media. Perhaps she couldn't hear herself think with all the telesales staff screaming "BUY BUY BUY" in the background.
Ros Renshaw is now on Twitter! @rosalindrenshaw
They are all at it and all with the same spill about slashing agents fees and can you blame them when all they have to tell people is that "We advertise on Zoopla and Rightmove" and save you thousands.
They are all saying precisely the same thing.
zzzzzzzzzzzzz..................
I repeat my 'standard challenge':
Bring
It
On.
Is there a 'EasyGirls' website With his money he should take on rightmove and not ponse around with the minimal profit of OEA. Just ask Sarah Beeney, adding a name to it does not work, oh yeah and ask Tesco.