easyProperty, the new online estate agency from easyJet founder Sir Stelios Haji-Ioannou, will launch on September 15.
It will initially focus on the lettings market, offering what it calls a pick and mix' range of services such as photography, viewings, deposit handling and tenancy agreements.
What it calls an unbundled pricing model', which has been pioneered by the easyGroup, offers landlords the choice as to what services they do or do not want.
Robert Ellice, CEO of easyProperty, says the service bridges the gap between what estate agents currently offer and what consumers want; a transparent, convenient and cost effective service that gives them complete control.
The site says it will only charge a minimal fee for signing tenancy agreements in comparison to the hundreds of pounds often charged by some high street agents - tackling head-on an increasingly volatile argument that exists inside and outside the industry about agents' fees.
The site also says that, unlike some other online agents, all listed prices will include VAT.
A full range of services will be revealed at the September lettings launch, while a sales service is expected to launch in 2015.
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