Zoopla has announced a new multi-million pound marketing campaign for its PrimeLocation brand.
The new campaign called ‘Reward’ will include TV, cinema and print ads targeted at an upscale audience across the UK.
The theme of the new advertising campaign is based around the sacrifices people need to make in order to afford and buy their dream home and how that home is their reward.
The new campaign, which also appears to target people who like giant pouffes, will also see the launch of a new strapline for PrimeLocation, ‘Find the home you deserve’.
The new print ads will start appearing over the next few days across dozens of leading high-end magazine titles, and the new cinema and TV ads will first be aired in December.
PrimeLocation is also sponsoring the ice rink at Canary Wharf in London and recently launched hundreds of branded taxis across the capital.
Alex Chesterman, CEO of Zoopla Property Group, said: “The PrimeLocation brand is incredibly strong and has a great following. We are keen to build on that and are extremely excited about the new campaign which is targeted perfectly at the brand’s core audience.”
Comments
@Raymondo on 2012-11-23 14:41:44
Why not?
How about a sensible comment from you on the question posed?
"Here we go again - Portal prices" So why comment!
Here we go again - Portal prices!
Remember it was the agents themselves that provided Rightmove with the free advertising in their offices, newspapers, details etc.which POSITIVELY DIRECTED the public to the RM site.
Can someone explain to me why the many Directors & Principals who are members of one or more divisions of the NFoPP do not also use the FREE portal and ADVERTISE it within their own advertising.?
Oh dear John Jacko you do look a complete twerp!
What??! This is unbelievable, so now the public are going to be conned into thinking that they have to be on rightmove, zoopla AND primelocation.
This is just another way of increasing their fees and if you don't think that they are going to be as greedy as rightmove, quite frankly you are an idiot, which is proved further by the fact that the first poster can't put his email address in the right box.
Agents needs to have the balls to walk away like we did, the more they do, the more they will re-consider thier fees...Simples
I know, lets all pile in, put their name on our doors and adverts and make them all powerfull, dont be daft even agenst are not that stupid, are they?????.....................................................this is not a white knight guys, this is just another buisiness about the screw the industry in the same way , just late to the game.
All dahhhhn sawwwwf !!!!!
@johnjackson, they already are turning into the monster, put our price up to £399 + vat...Guess what I said!!!
I wonder when the campaign for FindaProperty will be starting?
well done zoopla keep raising the game, but dont turn into the Rightmove monster, remember its us agents who pay the wages