Strutt & Parker’s latest National Open House Day resulted in 1,177 viewings of 550 properties, an initial £50m worth of offers – and 14 sales.
The Open House took place on Saturday, April 6, and created a record in the number of offers – which, the agent said yesterday, have now risen to £78m and are still coming in.
Even the initial £50m smashes the previous highest offers total and is over £18m (54%) more than the last Open House Day back in October. It is also over £5m (11%) up from last spring.
One office, Cirencester, had 30 offers as a result of the open day, on the 17 houses it had available to view. Over 80 individual viewings took place. The offers so far amount to just under £20m.
The idea was created back in 2009 when just one Strutt & Parker office in Kent took part, but this April the firm showcased homes from all across the country.
Strutt & Parker also struck lucky with the weather, the first pleasant day in many weeks, which ensured house hunters came out in droves.
Michael Fiddes, head of agency at Strutt & Parker, said: “There was an overwhelmingly positive response to the initiative.
“The event is now firmly embedded in our firm’s culture and has proved a huge success since its inception. Buyers enjoy the more casual approach with no pressure to make an offer or stay for a certain amount of time – it’s far less formal.”
Strutt & Parker’s next Open House Day event will be held in the autumn.
Comments
@PeeBee = sounds like gob!
Congratulations to S&P:
1. For selling some homes
2. For getting it into the press
3. For getting the competitors all wound up
People - if you're dissing them - it's usually because you're jealous of them!
Are all vendors gullible? or just the ones who list with Strutt & Parker and you? :0)
remind me again why i would give a shit about strutt and parker ,iam not a gullible vendor so why is it on an industry site??
What a way to motivate yourself, the sun is out, I am going to set myself a target of getting 2 viewings today!
Good grief this is awful, if anyone came to me with a success rate of 1.19% (14 sales out of 1177 viewings) I'd laugh them out the door.
Thankfully that is now what is happening to Strutt & Parker in the EA world.
woo ha ha
To echo the sentiments of others this is complete hogwash - the numbers are appalling when scrutinised - its complete spin. No wonder S&P are allegedly in a bad way financially. If they actually believe that this was a good result then they are completely deluded about what is and isn't a good result.
Yet they get free PR, do journos not read before running a rubbish story of failure, next the BBC will be saying agents charge too much?
Those figures are dreadful. Tim M is right.
I wonder how much effort went in to getting an average of 2 viewings per property.
14 sales out of 550 properties? That's a 2.55% success rate or 84 viewings per sale agreed - if memory serves the national average is less than 20 viewings per sale.
But of course it is a great instruction getter!
My sentiments entirely Tim M
If the open days never occurred I find it hard to believe that zero of those viewings would have taken place (ever).
Just over 2 showings per property, is that really a run away success ?