Strutt & Parker first to roll out high-tech For Sale boards
Friday 4th November 2011
Strutt & Parker is set to be the first national agent to roll out the new Kremer Signs’ smartboards, which have QR code and NFC technology combined.
The technology allows would-be buyers who are passing by a property to scan a QR code or NFC chip to obtain immediate information via a smartphone about the home for sale or let.
Strutt & Parker is linking the roll-out with the launch of its new mobile website.
Strutt & Parker’s smartboards will be fixed to the post beneath the standard sale board, and the bold QR code and vibrant red design will attract the attention of passers-by.
The code can then be scanned by any smartphone or, with more advanced phones, the latest NFC technology can be used to merely touch the board to initiate the information download.
The phone will then show full property details including floor plans and photos, as well as offering the option to complete a short request form for further information or a viewing.
Kiersty Long, head of digital marketing at Strutt & Parker, said: “This is remarkable and groundbreaking technology.
“We are incredibly proud to be the first agent to trial this innovative product from Kremer Signs, and we feel confident that it will open new doors in marketing our properties.
“As some of our more rural properties are down the end of a long driveway, the smartboard enables buyers to see what the house looks like from the end of the lane.”
Mark Fraser, of zappit.co, which is behind the technology, said: “It is the future of marketing and we are excited about introducing it to the property market.”
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