Rightmove recorded record site traffic on the first working day of the New Year – Monday, January 4.
It says that over 25m page impressions were served, toppling the previous record set in August 2009 of 22.5m. There were 12.5m property searches.
The record comes after Rightmove kicked off its latest TV advert which features estate agents as a species in the Serengeti national park.
Rightmove commercial director Miles Shipside said: “It’s too early to say if the record traffic is a portent of a further uplift in the market for 2010, but it is an encouraging sign.”
The Digital Property Group, whose sites include Primelocation and FindaProperty, also says it had a boost in traffic, with a 27% increase in unique visitors and a 47% rise in inquiries during the first five days of the year.
Marketing director Sarah Robinson said: “We are aware that agents are still desperate for more instruction-winning stock, as well as more home buyers and renters with the means and confidence to move. A 47% increase in enquiries provides exactly the right support for agents in what remains a challenging market.”
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