Zoopla brand awareness is now neck and neck with that of Rightmove, it has been claimed.
New research shows that spontaneous awareness levels of the Zoopla brand amongst all UK adults nationally is now identical to that of Rightmove and in some areas is higher.
Areas where recognition of Zoopla is higher than of Rightmove are London, the north-east, north-west, midlands, east, Yorkshire & Humber and Scotland.
The research also shows that Zoopla currently commands 73% prompted brand awareness amongst all UK adults compared with 77% for Rightmove.
Zoopla has had to invest enormously in advertising to try and catch up on Rightmove’s eight-year head start.
Alex Chesterman, CEO of Zoopla Property Group, said: “This latest research clearly confirms that we have built a very well-recognised brand nationally over the past few years.
“We have invested heavily and will continue to do so to ensure that we deliver on our mission of being the most effective partner we can to our members.”
The research was conducted by Harris Interactive last month and involved 2,140 adults across Britain.
A spokesman for Zoopla confirmed that the research was commissioned by Zoopla itself, but said that it was an independent exercise.
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Comments
Now ditch primelocation and put all yuor money in one brand and you might beat rip off wrongmove
@Mr A Vendor,
Clearly you are a 100% genuine vendor, I’ve no doubt about that and you have added the same post to two stories and neither have received the response such cut n paste, genuine, and carefully thought out posts deserve so ill change that by responding.
A Vendor, like you has a great deal of choice when it comes to selling, online agents are very cheap, high street ones are expensive at first glance but you will not be short of choice.
Whatever you do don’t decide based on what portal they are on you will get the wrong agent for you, especially as agents are not short on buyers or tenants there are hundreds of them and the lazy ones send emails requesting info from their ipad late at night and join a massive heap of ‘web enquiries’ every day, the good buyers are well known to the agents and often use a thing called ‘the phone’ or call in to a building called ‘the branch’ and its this lot that hear about the good stuff that’s just come on the market, is about to come on or has just been reduced or re available.
If it was a case of just putting a picture on the web I would be very rich by now, not have a premises or staff and spend more time with Mrs Jonnie…………..sadly there’s more to it so im just an average chap without a yatch or Bentley but I would provide you excellent value for money and be a trusted service provider that you’d recommend your friends to, even if im not on Zoopla.
Jonnie
I assume advertising with Agents mutual will be cheaper than a portal so will the bunch who have dumped either RM or Z for agents mutual be reducing fees in line with the reduction in costs.
NO, it will cost me the same won't it, so I will be demading my agent uses as many portals as possible to maximise the exposure of my property.
If AM have restrictive practices perhaps I should take them to the OFT under competition law.
and in an independent survey, Z was voted more popular than fried chicken said Ronald McDonald.
Clever but very simple what the main man at Zoopla did. Just copied Rightmove by having the millions in the bank to do so. Simples!
In different parts of the country, RM is sometimes stronger than Z, and vice versa. Just depends on which agents you talk to - where. ...
"by the success of Agents Mutual."
What success? It hasn't even started yet.
How many times a new alternative been trumpeted at a success then crashed & burned?
Surely under disclosure rules, Z must disclose anything that could influence my buying their shares? Just as estate agents do. Agents Mutual will surely mean the end of Zoopla and a diminished RM.
"Independent research" ......... and there goes another flying porker!
What complete rubbish - a desperate last ditch measure by Zoopla to try and get the wheels back on an IPO financial bonanza for Chesterman, Connell,LSL and Countrywide thats being blow off the rails by the success of Agents Mutual. Never mind got close but definitely no cigar this time;)
Does that mean they can now increase the fees then? I was in London at the weekend and all it was were taxis with RM or Z on them, have to say though there were more Z buses and taxis than RM.