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Comments
You still don't get it Mr W
If all you want to do is support more non agent owned portals like Zoopla,which by the way is owned by an investment company,then you will only promote yet another portal that will, once they have a foothold, want to charge you exhorbitant fees.The only way to fight back is for agents to take ownership of their own product and band together to promote their own property portal therefore retaining the value of the properties they have worked so hard to win in the first place.
I must say I have to agree with Ace Of Spades - The likes of Zoopla and Globrix should be actively encouraged. You may remember that for some years Orange monopolised the mobile telecoms market, but eventually other network providers appeared on the scene offering the consumer a better deal. I see no reason why Zoopla et al shouldn’t take their place in line with RM. Sufficient brand exposure will ensure that as agents we have a choice of which portal to use. Without competition Rightmove will continue to charge as they see fit and we’ll continue debating this subject until we’re all old and grey!!
Best you all just keep feeding the hand that bites you.
Fundamentally all agents want the same thing and that is to retain the value of the instruction they have worked hard to win.You can't even have a link from Rightmove to your own website and yet RM wouldn't be worth anything without us giving them our properties in the first place.I would love to know what the RM shareholders think of agents,in fact I bet they don't think anything, to them it is just about making money!Clever isn't it.
Deceptively Specious- If you take you properites off rightmove for a month you would have to pay a higher subscription fee to put them back on!, personally i believe in you get what you pay for. Why spend 100's og pounds going on 3/4 websites when you could just spend the money on the one webiste that id imagine 99% of people looking for a property go on, rightmove.
"However, having such a dominant market leader is never healthy" It is healthy becasue it means we only have to pay for one expensive website instead of two. If we provide these new portals with properties and they do (which I doubt) become succesful, we (as agents) will be required to shell out even more! This happens time and time again!
"Agents should retain the value and own their own portals." - yes, but, without exception, their own portals are crap and funded through whip rounds and petty cash. Far more effective would be a one month boycott of RM - think of the publicity and the message it would send to RM if thousands of agents withdrew their properties from RM for a month in protest at RM's exorbitant rates. December?
That's the way it works in todays market. Portals are essential. Customer don't want to browse dozens and dozens of different websites to search for their ideal property. RM provides the perfect solution to this and it works...very well. However, having such a dominant market leader is never healthy, so hopefully TDPG & Zoopla will make them sweat at some point in the future - good luck to them!
Sorry Zoopla but you don't have a hope in hell of overtaking Rightmove.If you think by wasting your investors money on buying 2 failed property sites,who had far more money behind them than you have/had,is going to help you compete with RM you are sadly mistaken.RM generate huge amounts of money from agents subscriptions, you generate zilch in comparison.Unless you start to charge agents a monthly fee you won't be able to stand your ground and why would agents want to pay you when you are not offering anything different to RM.It is about time agents stopped giving their valuable properties to enrich these portals and then being charged for the privilege of doing so.Agents should retain the value and own their own portals.