A new service has launched allowing agents not only to see how their vendors and landlords rate and comment on each part of their customer service, but also to gain greater insight into the cost-effectiveness of each element of their marketing.
Unlike the controversial ‘TripAdvisor-style’ review sites, Agency Intelligence does not publish feedback on any website.
Instead, it provides subscribing agents with PDF reports for them to publicise or use internally as they wish.
Agency Intelligence works by emailing the agent’s past six or 12 months of vendors and/or landlords, asking them to complete a series of questions online.
Because it does not therefore rely on clients being sufficiently happy or unhappy to have the motivation to seek out a review site, Agency Intelligence aims to provide a more representative sample of clients’ views.
A respondent can only complete a questionnaire once, and only following an emailed invitation – minimising the chances of the results being skewed by an agent giving himself a blanket 5/5 or a competitor giving 1/5.
The agent’s PDF report shows over 20 client-friendly graphs, summarising satisfaction with each part of their service – from satisfaction overall and with price achieved, down to the level of communication and professionalism. Agents will also be able to see how their results compare against the average of the other agents taking part.
Founder Charlie Snell said: “We’ve been beta-testing Agency Intelligence for a while now and offer a service that not only provides agencies with a valuable, independent way to measure and demonstrate their service, but also gives them greater clarity over the effectiveness of their marketing expenditure, and help in planning their marketing budgets.”
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Comments
BREAKING NEWS - A new review site which reviews the review sites that review agents has just launched.
www.nobodycares.com is the brainchild of Timmy Trumpet, a 14 year old from slough who created the site in his mum's shed. Having read a little bit about HTML and knowing nothing what so ever about the world of estate agency, he thought he was in a great position to provide something of value.
Timmy has big hopes for his site and has dedicated his entire marketing budget, which he estimates to be about £2 a week pocket money and a packet of smarties, to sending e-mails to Estate Agent Today telling how his revolutionary website is going to change an industry that he knows nothing about.
For more information, check back to Estate Agent Today where we'll provding more "breaking news" on Timmy's progress with some more unchecked and overhyped "news" articles.
FFS, was this website made in 1995???
Whoever is doing this, please for your own sake, give up now and don't spend any money. Why on earth would an agent pay for a service that most of them already do.
Espcially f your main selling point (as quoted from you testimonial) is that you ask "essential questions to increase listings" such as "would you recommend us to a friend".
Have you actually done any market research into this or have you just come from a non-estate agency background, come up with what you thought was a good idea and then sent an e-mail to EAT like every other useless service, portal and review site that is classed here as "Breaking news".
A New Agent review site has just launched, SexyAgent rates how good u r in bed, feedback from old flames etc.
Quick point of clarification - EAT's editor changed the headline to 'new ratings SITE' although part of the point of this is that it's NOT a site but a research service for the benefit of the subscribing agent.
What's the point in having a rating site where other agents cant see you ratings or feedback?? Most savvy agents do that themselves!
"we live in a world of transparency" was the words quoted from david Cameroun the other day when discussing publishing MP's tax returns. Everyone is moving to being open about things so Why all the "closed door" stuff??
Its the customers that should be getting protected from the agents, not the other way around!
WHAT A LAUGH!!!
Agents don't give a dam about service and what their vendors and landlords think!!!
All they care about is ripping off people and taking as much money as they can from their easy customers!!
Agents are Hungry Hippos!!!
GRAB GRAB GRAB!!!