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Written by rosalind renshaw

The Advertising Standards Authority has yet again rapped Spicerhaart – this time over the use of personal information on its database for marketing purposes.

The ASA has not released any details other than to say it took action “about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail”.

The date of the adjudication was June 2.

Spicerhaart has had a spate of run-ins with the ASA. Since last November, in four informally resolved cases, it has had to agree to amend or withdraw some of its advertising.

It has also faced six formal investigations since last December 23. Of these, five complaints were upheld against the agents.

Comments

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    We will not get the big boys but any of you little agents out there watch out as we will jump on you immediatly!

    • 04 June 2010 12:13 PM
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    The ASA and in turn us, the tax payers, are out of pocket by investigating and bringing this case.

    Surely reimbursement (at least) is in order. Not fair,not acceptable. justice and not

    • 04 June 2010 11:00 AM
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    This needs to be reported on in the public domain. The fact the ASA cannot give spicerhaart anything more than a slapped rist is shamefull.

    • 04 June 2010 10:46 AM
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    why are these people still allowed to trade.

    • 04 June 2010 10:06 AM
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    Unless and until there are some significant fines, sanctions, penalties imposed for this growing catalogue of abuse, the senior management at SpicerHaart seem content to stick two fingers up to compliance.

    Most large organisations have a Compliance Manager.If they have one at SpicerHaart they would clearly be an oxymoron!

    • 04 June 2010 09:51 AM
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