If you like to get the big picture, then take a look at Foxtons’ revamped website – preferably on a mobile device.
The redesign gives maximum focus to property photographs. Images are displayed full-screen for ultimate impact – meaning that although you can see the difference on an ordinary desktop, it is really on mobile phones and tablets that the benefits are obvious.
Leo Lapworth, web manager at Foxtons, said: “Gone are the small photos that you have to squint to see. Gone are slow-loading images on mobiles.
“Over the last two years we have noticed an overwhelming shift in how people accessed our website. This change was mainly driven by the smartphone and tablet revolution but also by the significant increase in size and screen-resolution of desktop monitors. It was clear that the industry hadn’t embraced the recent technology changes, so we decided that we would be the first.
“Data shows that photographs are overwhelmingly the most effective way of presenting our clients’ properties, so it was just a matter of how we could deliver high-resolution images in the fastest possible way – to any device, anywhere in the world.
The bespoke image delivery system means people on fast desktop computers will receive impressively large images, while users on iPads, smartphones or even PlayStations will receive the most appropriately sized image for them.
However, the global nature of the London property market means there is continued demand from buyers and tenants all over the world. Foxtons has addressed this issue by using strategically placed data centres around the globe to deliver images at fast speed.
Nic Budden, Foxtons COO, has described the new website as a game-changer. He said: “It has been an exciting project and has opened the door to many more innovations to come.”
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Comments
Not much use to many agents. Their pictures are of such poor quality that keeping them as thumbnails is the only thing that might make them acceptable.
Good move by Foxtons.