In the fast-evolving world of property, where every click counts and every search matters, mastering the art of Search Engine Optimisation...
Archive
The allure of Victorian architecture continues to captivate homebuyers, Rightmove suggests. Analysis by the portal shows Victorian homes are the most searched...
10 May 2024
From: Breaking News
If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...
26 February 2024
From: Marketing & Social Media
As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...
12 May 2023
From: Marketing & Social Media
Proptech firm ValPal has entered the artificial intelligence (AI) sphere with a new tool to help agents write better quality and...
13 March 2023
From: Breaking News
Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...
26 November 2022
From: Features
Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...
05 October 2022
From: Features
A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...
03 October 2022
From: Breaking News
Forget the ‘race for space’ or room for an extension, should agents start highlighting the green features of a vendor’s property...
15 September 2022
From: Breaking News
There’s no denying it, job hunting can be hard work – even more so at the moment, with all that’s going...
27 October 2020
From: Recruitment & Business Matters
Book review by Graham Norwood, editor of Estate Agent Today, Letting Agent Today and Landlord Today. If a letting agent wants to...
17 October 2020
From: Features
There’s no doubt we’re in a less-than-rosy phase of the property cycle. This, however, is not another doom and gloom piece:...
06 June 2020
From: Features
One of the first analyses of portal listings since the start of the Coronavirus crisis shows that new listings have plummeted...
09 April 2020
From: Breaking News
Yes, you can promise yourself that you won't eat all the mince pies, or yet another roast potato, nor drink as...
11 December 2019
From: Breaking News
Zoopla is advising agents to prepare for a festive rush of leads. The portal says it expects a 60 per cent month-on-month increase...
02 December 2019
From: Breaking News
Zoopla has revealed the most searched-for property terms on its portal in the past 12 months with ‘garage’, ‘parking’ and ‘garden’...
21 November 2019
From: Breaking News
This week, you find me in Italy. Now that we’ve entered that languid month of August, where all of real estate...
14 August 2019
From: Breaking News
A buying agent has revealed how she advises potential clients to use portals when looking for a property to buy -...
13 June 2019
From: Breaking News
For my final EAT contribution of 2018, I’ve put together a list of Christmas gifts that you could buy your PropTech-loving...
19 December 2018
From: Breaking News
Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...
08 September 2018
From: Features
Everyone wants to rank highly on Google. Why? Well, as the world’s biggest search engine, with more than 65% market share,...
04 July 2018
From: Sponsored Content
How many property professionals are truly happy with their revenue? High levels of competition from new market entrants is a significant...
08 July 2017
From: Features
Estate and letting agents' property descriptions are becoming increasingly likely to appear in keyword searches, according to a web marketing expert. Director...
13 June 2017
From: Breaking News
We live in world where the online economy is just as important as the offline economy. Whether your business is online...
12 June 2017
From: Sponsored Content
Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...