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KEYWORD "Adverts" - 100 RESULTS
Fine & Country expands ‘Iconic’ ad campaign

Fine & Country has expanded its latest advertising campaign titled ‘Dare to be Iconic.’  The upmarket agency network said the campaign will...

17 May 2024

From: Breaking News

Phil Spencer - How To Prove The AI Bots Wrong

Artificial Intelligence is now a part of all our lives, but my attention was grabbed recently by an AI critique of...

23 April 2024

From: Breaking News

Upmarket agency launches second radio ad campaign

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

19 March 2024

From: Breaking News

Top tips to generate more leads on Facebook

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

26 February 2024

From: Marketing & Social Media

Zoopla marks record month for vendor leads

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

23 February 2024

From: Breaking News

Rightmove signals move into mortgages as agency revenues rise

Rightmove is expecting more money from agents this year and is also looking to grab a slice of the mortgage market. A...

28 November 2023

From: Breaking News

Property Webmasters unveils social media partnership

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

04 October 2023

From: Breaking News

Why direct mail should be at the forefront of your marketing mix…

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

21 September 2023

From: Features

Top Tips For Social Media Marketing – Part 2

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

19 September 2023

From: Marketing & Social Media

New warnings issued over student property fraud

The National Association of Property Buyers (NAPB) and Gumtree have teamed up to help fightback against fraudsters, particularly when it comes...

31 August 2023

From: Breaking News

Zoopla delivers Spring lead boost to agents

Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...

08 June 2023

From: Breaking News

What we can learn from Coca-Cola and how we can apply it to the property industry

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

20 May 2023

From: Features

The secret to successful Facebook ads for estate agents

Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...

13 May 2023

From: Features

Labour outlines housing market policy

The Labour Party has outlined three ways it will help first-time buyers onto the housing ladder as it ramps up its...

12 April 2023

From: Breaking News

Upfront information is here and now - digital conveyancing is next!

Last week was the first ever National Conveyancing Week, which I hope registered with agents and perhaps you even took up...

08 April 2023

From: Features

Zoopla launches new 'awkward' advertising campaign

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

06 April 2023

From: Breaking News

Agents wanted! Research reveals where new talent is most needed

The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...

01 March 2023

From: Breaking News

Suits you sir! Is it time to ditch the agency dress code?

Estate agents should ‘rock the clothes they want’ rather than sticking to corporate 1980s suit fashions, an industry executive has claimed. It...

27 February 2023

From: Breaking News

Discover Why YouTube Ads to Grow During 2023

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

14 January 2023

From: Features

Zoopla aims to give agents ‘Boxing Day boost’ with new marketing campaign

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...

20 December 2022

From: Breaking News

Renewable energy and parking 'will be material information' - Trading Standards

The existence of renewable energy sources and parking facilities look set to be among details that Trading Standards will expect to...

13 December 2022

From: Breaking News

Angels Media unveils social media leads service with Facebook pro

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

01 December 2022

From: Breaking News

It’s coming home! Agent offers free footballs on valuations during World Cup

Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...

14 November 2022

From: Breaking News

Banned! Watchdog censures Government over levelling up adverts

Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...

12 October 2022

From: Breaking News

Facebook ads – what the new updates mean for agents and how to manage them

Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...

05 October 2022

From: Features

Webinar launched to show agents how to navigate tougher Facebook ad rules

A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...

03 October 2022

From: Breaking News

Purplebricks reboots ‘commisery’ campaign 

Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...

30 September 2022

From: Breaking News

Key selling points - dining rooms down, orangeries on the rise, finds research

Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...

11 August 2022

From: Breaking News

Upmarket agency hits the airwaves with new advertising campaign

Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...

19 July 2022

From: Breaking News

New Zoopla advertising campaign aims to boost agent leads by 13%

Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...

30 June 2022

From: Breaking News

Agents urged to show their pride on LGBT issues

Better LGBT representation is needed among property professionals, both in the workplace and in marketing, campaigners claim. LGBT property networking group Freehold...

28 June 2022

From: Breaking News

How to become an estate agent?

Estate agents use their experience, knowledge, and connections to help people to sell properties at the best prices. Working in this field...

22 June 2022

From: Recruitment & Business Matters

Boomin’s Michael Bruce renews attack on big three portals

Boomin co-founder and chief executive Michael Bruce has returned to the attack on Rightmove, Zoopla and OnTheMarket with an open letter,...

13 January 2022

From: Breaking News

Marketing blitz from Zoopla to include TikTok - see the ads here

A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...

15 December 2021

From: Breaking News

Countdown to Christmas: Letting agent's guide to a stress-free holiday

While the Christmas season is usually heralded by an influx of terrible Christmas adverts, the launch of Starbucks’ gingerbread lattes, Adam...

01 December 2021

From: Features

Where is all the stock? How can you get in touch with it?

We have been speaking with many agents over the past months and the story appears the same with them all. There...

10 November 2021

From: Features

Property Natter: are estate agents paid enough?

Agent wages have been in the news this week, with boastful claims from a number of self-employed businesses about the sums...

09 October 2021

From: Features

PropTech: Agents advised not to settle for ‘ordinary’ websites

A PropTech entrepreneur is advising agents not to settle for simply having their websites up and running, and instead using CRM...

24 August 2021

From: Breaking News

Property Natter: how can agents ensure they don’t suffer costly missed opportunities?

Let it never be said that this column isn’t here to help out agents directly. In this week’s Natter, I speak...

17 July 2021

From: Features

Zoopla’s new adverts improve click-through rate five-fold - claim

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

06 July 2021

From: Breaking News

Zoopla Q&A – products, user experience, market momentum and the vision

Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...

30 June 2021

From: Features

Agents begin the process of becoming more important than Rightmove

For many, paying money to use an estate agent is primarily because that company has a database of buyers or tenants....

30 June 2021

From: Breaking News

Agents capitalise on soaring high-street footfall with digital window signage

As the high-street sees a dramatic increase in footfall1, a trend that is set to continue, agents are elevating their window...

07 June 2021

From: Sponsored Content

Emoov Controversy: senior figure returns with Facebook initiative

One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...

18 May 2021

From: Breaking News

Big portals make PropTech moves to woo agents

Rightmove and Zoopla have both made PropTech announcements as the scramble to retain and win agents continues. Rightmove’s draw-a-search tool has been...

27 April 2021

From: Breaking News

Portal Wars: Boomin’s early launch and Zoopla’s membership surge

The Bruce brothers' new portal Boomin has launched a day early - and no, this isn't an April Fool. The site went live...

01 April 2021

From: Breaking News

Boomin’s TV ads - see them here, two days ahead of launch

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

31 March 2021

From: Breaking News

Stamp duty clampdown revealed by HMRC and advertising watchdog

HM Revenue and Customs and the Advertising Standards Authority are working together to cut out misleading marketing by promoters of stamp...

30 November 2020

From: Breaking News

Agents must be crystal clear on fees, watchdog tells industry

The advertising watchdog has told the agency industry to clean up its act on four issues, with clarity over fees being...

16 November 2020

From: Breaking News

How to Reach More Landlords Part 2 - Using Innovative ‘Feet Up’ Campaign to Win Business

Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...

27 October 2020

From: Marketing & Social Media

Five top tips for lead generation

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

27 October 2020

From: Marketing & Social Media

Facebook users to be targeted with properties matching their likes

A new tool which identifies preferences of Facebook users and then targets them with ads for appropriate homes on sale, is...

27 October 2020

From: Breaking News

Zoopla’s new TV ad - portal wants to know what agents think

Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be...

14 August 2020

From: Breaking News

Tune into consumer behaviour to accelerate business recovery

It’s official – the property market is back open for business. Estate agents have started to unfurlough staff and many are...

10 June 2020

From: Features

'No DSS' lawsuits - what do letting agents need to know?

Over the last few years, there have been a number of high-profile court cases in which renters took action against letting...

30 May 2020

From: Features

Volume of portal listings carrying virtual viewings surges during pandemic

There’s been a very significant increase in the number of listings carrying virtual viewings, accelerating during the period of the Coronavirus crisis and...

15 May 2020

From: Breaking News

Property Natter – doing our bit to help the industry through this crisis

We are still living in highly extraordinary times, perhaps evidenced best by the fact that the Prime Minister, Boris Johnson, was...

11 April 2020

From: Features

Property TV ads – the winners and losers revealed

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

04 April 2020

From: Features

PropTech Today: uncertain times to accelerate mergers and failures

We live in uncertain times. That I do not need to say to anybody. I am writing this piece aboard my...

11 March 2020

From: Breaking News

Property Natter – how did agents advertise in the pre-portal days?

In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...

29 February 2020

From: Features

Property Natter - is local property advertising now yesterday’s fish and chip paper?

For a very long time, it was one of the best ways – if not the best way – of generating...

01 February 2020

From: Features

Two-tier system can produce winners if landlords are prepared to move

After a challenging period for the UK property market, recovery is very much on the cards and the end to uncertainty...

01 February 2020

From: Features

See it here first! Zoopla’s new ad going live on Boxing Day

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

23 December 2019

From: Breaking News

OnTheMarket’s Chas & Dave advert back again from Boxing Day

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

11 December 2019

From: Breaking News

Zoopla produces more leads for agents and faster mobile searches - claim

Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...

08 November 2019

From: Breaking News

OnTheMarket ads return to promote ‘new and exclusive’ feature

OnTheMarket TV adverts return on Monday with what the portal calls “a refreshed version” giving more prominence to its ‘new and...

30 August 2019

From: Breaking News

Property Natter: has Purplebricks' bubble now officially burst?

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

18 May 2019

From: Features

Forget PropTech and portals ... For Sale boards are still the best

A top London estate agent says the humble For Sale board remains the cheapest and most effective marketing tool - even...

24 April 2019

From: Breaking News

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

No more ‘no DSS’ – is the government wasting its time?

Last week, the Ministry for Housing, Communities and Local Government announced a number of measures aimed at further tackling homelessness, including...

09 March 2019

From: Features

Setting your website apart with the latest PropTech

We all know the three essential things an estate agent must have on their website include the ability to be able...

13 February 2019

From: Features

A new approach to data can empower Generation Rent to buy

Purchasing a property. It’s a key life goal that so many Millennials aspire to - yet one that has become frustratingly...

02 February 2019

From: Features

Zoopla and Rightmove reveal their Christmas adverts

Zoopla is launching its latest advertising campaign from Boxing Day with ideas from the creative minds behind Wallace & Gromit.  From Wednesday...

21 December 2018

From: Breaking News

Zoopla scraps non-property ads on listings to boost focus on agents

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...

04 December 2018

From: Breaking News

'Local property experts' - controversial advice issued by ad watchdog

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...

18 July 2018

From: Breaking News

 Property Natter: what has 2018 brought so far?

First things first, I have to mention the World Cup. The dream is over, football’s not quite coming home (not until...

14 July 2018

From: Features

New Purplebricks adverts - full service without the commission

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...

02 July 2018

From: Breaking News

Property Natter – ten years of Estate Agent Today!

Cast your mind back to July 2008 – Gordon Brown was Prime Minister, the Euros were in full swing in Austria/Switzerland...

30 June 2018

From: Features

Purplebricks pledges to appeal latest ban on advertisement

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...

27 June 2018

From: Breaking News

Stand by - new wave of Purplebricks adverts on the way

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

11 May 2018

From: Breaking News

Estate agency adverts rank high in 'most complained about' league table

The annual report from the Advertising Standards Authority and the Committees of Advertising Practice, out today, shows that the estate and...

04 May 2018

From: Breaking News

More controversy as Purplebricks and Trustpilot are probed by BBC show

A BBC Radio 5 Live analysis of online reviews has reignited the argument about the glut of positive reviews for Purplebricks...

30 April 2018

From: Breaking News

PropTech Today: Selling my flat - community vs systems

I have total transparency. I love that.  I know how the portals are doing, I know how many people are clicking on...

25 April 2018

From: Breaking News

Tepilo and Homewise revise online adverts after watchdog intervenes

Online estate agency Tepilo and over-60s ‘life plan’ property sales service Homewise have been rapped over the knuckles following complaints made...

18 April 2018

From: Breaking News

It’s time to show off your assets in a crowded market

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

01 March 2018

From: Sponsored Content

Property Natter – a property invasion on our tellies

The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...

24 February 2018

From: Features

Purplebricks: boards up, shares down?

Why I won’t buy Purplebricks shares and why if I had any, I’d sell fast… In its latest adverts, Purplebricks attempts to...

13 February 2018

From: Features

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

PropTech goes mainstream as Which? backs technology to sell homes

In a sign of how technology has become a mainstream part of the house sales process. the consumer group Which? has...

15 January 2018

From: Breaking News

Property Natter: A to Z of the property industry for 2017

As we hurtle towards the end of 2017, it’s time to reflect on the year that’s just been.   Even better, this property-based...

25 November 2017

From: Features

Property Natter – here’s how to drive traffic, convert and monetise

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

11 November 2017

From: Features

Purplebricks says it's more transparent than almost any other agency

Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...

19 October 2017

From: Breaking News

Purplebricks TV ads declared 'misleading' after complaint over fees

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

18 October 2017

From: Breaking News

Petition claims many Rightmove listings are speculative and over-priced

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

26 September 2017

From: Breaking News

Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

18 September 2017

From: Breaking News

Online agency YOPA and Savills launch TV ad campaigns this weekend

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

08 September 2017

From: Breaking News

Property Natter – are you GDPR-ready?

Are you protecting your data right? This may sound like the sort of direct warning you get from cold callers or...

19 August 2017

From: Features

Property Natter: a half-year review – hybrids, PropTech and resilience

We’re already more than halfway through 2017 and, against all the odds, it’s pushing 2016 close in terms of eventfulness and...

14 July 2017

From: Features

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

Property Natter – awards success, purple and the future of agency

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

27 May 2017

From: Features

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