Software firm PCS is behind a new system driving real-time advertising production and fulfillment for estate agency giant Countrywide.
Countrywide recently implemented PCS's fully hosted ipublishpro solution, PropertyNet, across its entire network.
According to PCS, individual properties are "dynamically imported from estate agents' own data feeds and combined in PropertyNet with booking information from media buyers. They are then applied to artwork created by PCS to agents' specifications to agreed deadlines and managed within the system to ensure brand consistency and image quality".
PropertyNet has the capability of working with a number of third party solutions for estate agency front-end data gathering and advertisement space booking, it said.
Countrywide's Operations Director, Simon Perkins said: "The system has revolutionised the way we create adverts. It has given us much greater control and visibility of the process and has let us put the customer at the centre of our business in a really efficient way."
PCS Managing Director Phil Walker said: "This has been a major project for us and its success has been largely down to the partnership between ourselves and Countrywide, who have been great customers to work with. I think we can both be justifiably proud of what we've achieved."
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