Connells Group has released data which it claims show that the major two portals provide what it calls significant competitive advantage over OnTheMarket.
A detailed analysis by the group of email leads delivered by Zoopla and Rightmove throughout 2014 show that the level of duplication between the two major portals is much lower than previously thought.
Internal data from Connells shows that of all consumers who sent email leads through the major portals, 93.8 per cent were unique to either Zoopla or Rightmove - only the remainder, just 6.2 per cent, duplicated between the top two portals.
Furthermore, for the highest value market appraisal leads, 99.9 per cent were unique with just 0.1 per cent duplication says the group chief executive office, David Plumtree.
With the recent launch of Agents Mutual we were keen to confirm the value delivered to our network by the major property portals, reaffirming the low level of duplication of leads between the two main players, which has continued into 2015 he says.
Plumtree continues: The value of being on both Zoopla and Rightmove is clear, and remains the best choice for our customers and network of agency offices in 2015.
Comments
Graham Rightmove was created in 2000 as a joint venture between four of the UK's largest property agents: Halifax, Countrywide plc, Royal & Sun Alliance, & Connells under the name Rightmove.co.uk Limited.
So not too dissimilar to the way On The Market has come about. Personally I dont see what all the fuss is about except vested interests in the property market trying to score brownie points over each other. Its up to each estate agent to decide how most effectively it can market properties for its clients, they will stand of fall on how effective they are its as simple as that!!
Graham Smith - the OTM issue has divided estate agency in a way that I have not seen in nearer 40 years than 30 in the industry.
Personal/company interests and agendas have taken precedence over duty and responsibility.
It has also I believe driven certain wedges so firmly in as to be irremovable, and as a result future business associations will have been irreparably damaged by the vitriol between the various 'sides'.
It's been more of a public separation than those followed on any soap opera - and now the squabbling over the kids, the dog and the car are being broadcast at full volume.
The irony is that all the public want to know about is "what about the house" It almost seems last thing on the agenda.
Shame... isn't it.
Can someone please confirm my beleif that Connels are a relatively large shareholder in Rightmove and are not part of OTM for this very reason
If this is the case, is this not a shareholder promoting their own interests
You decide. I'm with OTM.
Rob Davis- Aren't all business more interested in profits Isn't that how businesses become profitable Also, it is way to early to say if OTM has failed (although i'll admit they need to come up with a new advert because they can't keep repeating that same one forever).
Simmo- How could an agent owned portal that is created and run by agents for agents be a bad thing You forget that although Zoopla and RM like to pretend they were created to serve the consumer, it is actually the agents who are their consumers.
Don't get me wrong I acknowledge the undeserved poor rep that agents have, and I can see how OTM may appear to highlight and encourage this poor rep. However the whole 'excluding online agents' thing to me is no different to Harrods refusing to stock cheaper brands. The onlinies can still advertise on the almighty RM, which according to half of the people who use this site is the only portal worth using anyway.
Perhaps OTM was designed as a more 'snooty' version of RM and Z, and really I don't see why that should bother anyone if they think OTM is failing so miserably anyway.
[quote]I would suggest you do some research regarding Rightmove's strategy of shafting the very businesses that have allowed them to gain their current position as a market leader, and enabled them to hold the entire industry hostage. [/quote]
Oh no, those poor little agents being held hostage by the evil corporation that is Rightmove, how dreadful for them.
Seriously, though, have a word with yourself. Your hyperbole is ridiculous. Held hostage Nonsense.
You have to remember that the perception of agents by the public at large is not a popular one. You'll get little sympathy from most people, who have the idea of estate agents as greedy, lazy money-grabbers. That perception is, of course, in most cases extremely unfair, but it exists nonetheless. Sellers want to get the best deal possible, for that to happen they need to be on RM and Zoopla. OTM getting on their high horse on a matter of principle won't help the most important people on all this - the customer.
OTM cutting off their noses to spite their faces since launching. Brilliant. All that money spent on the glossy advert and no reward.
You're completely blinded by your anti-portal bias, though, P. You can't seem to accept that the much-heralded OTM mission has failed. Anti-competition, anti-online agents, more interested in profits and self-interest than customers, that's the OTM way.
@P - some people might say that the businesses that RM supposedly "shafted" are just jealous of the reach and popularity of the two main portals and are annoyed that they didn't think of the idea themselves.
[quote]You sound like the sort of ill-informed potential vendor/viewer that i'm sure most OTM agents would prefer not to have any dealings with anyway.[/quote]
Wow, keep that level of customer service up and you'll be losing leads as fast as OTM!
Robert- You are clearly very easily led by the anti-agent media. I would suggest you do some research regarding Rightmove's strategy of shafting the very businesses that have allowed them to gain their current position as a market leader, and enabled them to hold the entire industry hostage.
I would also suggest, as you are someone thinking of selling, that you review Zoopla's unhelpful data that they proudly display on their site, such as how long your home has been on the market, which believe you me is one of the top reasons that people decline to view a property (if it has been on for a while that is).
You sound like the sort of ill-informed potential vendor/viewer that i'm sure most OTM agents would prefer not to have any dealings with anyway.
"Rightmove & Zoopla are good to home sellers and buyers. OTM is no good."
Please explain this in some more detail, 'Robert'.
Rightmove & Zoopla are good to home sellers and buyers. OTM is no good. That's my view as a someone who is thinking of buying & selling.
I wouldn't say a terrible mistake Jon. Those that have left Z for OTM are probably seeing a slight reduction in leads, which is probably a price worth paying until OTM finds its feet and becomes better established.
Well, yeah. Stating the obvious a bit here, aren't we Most sensible people know that being on Zoopla and Rightmove will bring the best results. Those who thought OTM were going to save the property industry from the evil Big Two slowly seem to be realising that they've made a terrible mistake. Where are all the city analysts coming out in favour of OTM Where is all the independent data verifying OTM's incredible impact on the sector Oh, that's right, it doesn't exist.
Come on, Springett, how are you going to wriggle out of this one You were very good at talking the talk, but you've not been much cop at walking the walk.