When Stephen Oakley approached Fairfield about updating their display, he wanted to turn a highly cluttered old fashioned window into a highly contemporary office that attracts attention. Concerned that the office only had limited space he wanted to show as many properties in the window without it looking disorganised.
Another aspect that had to be considered was how to illuminate the name of the company on the building due to it being located in a conservation area. Fairfield suggested some custom made etched panels to be suspended in the centre of each window to enhance the brand image. This was an ideal solution for problems that can arise from time to time.
When Stephen heard what Fairfield had to offer he was really impressed. He was eager to make his display as high tech as possible. The office consists of two windows and Fairfield created a simple elegant presentation which allowed customers to clearly view the interior. Low level Sirius panels with display 4 x A4 properties details. The black surrounds with the bright glow edges really stand out. Between the low level display units, two 32 screens, with Cloud Scene technology, have been positioned.
Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32 screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions.
Stephen is so impressed with his new window display he mentions it on his answering service to inform customers how their properties will be displayed. He refers to it as using the very latest in cutting edge technology and feels it helps attract more clients.
The new display goes above and beyond working hours and even when they are closed they are getting a constant flow of enquires due to their spectacular new display!
Fairfield Displays & Lighting work on a national basis with a team of local consultants who are able to visit sites. With over 35 years' experience and thousands of happy customers Fairfield prides themselves on excellent customer service and supplying top quality equipment at highly competitive prices. To see lots of inspirational ideas visit www.fairfielddisplays.co.uk
Call 01252 759 568 to book a free consultation.
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