New portal (no, not that one) launching next month

A portal launching in the New Year promises to generate leads by asking would-be buyers to say what they are willing to spend to buy or rent a property, allowing agents to offer homes that fit the budget.

Lookingforahouse.co.uk, believed to be launching next week, offers what it calls a unique vision to agents and consumers alike.

A Your Price' feature on the website will enable consumers to specify their budget and input personal details - for example, name, email address and telephone number, viewing arrangements and dates. The effect will be to create high-quality leads that will be stored in your back office system says the portal in a recent approach to agents.

Having secured and on-passed this information, the agent will then have the opportunity to follow-up that lead or discard it.

Lookingforahouse.co.uk will also offer incentives to would-be buyers. After a lead has been generated, the customer will receive a randomized discount voucher from a local business. Offering incentives will increase the site traffic to all parties involved therefore increasing the number of leads for agents and increasing custom to our discount voucher partners it says.

It is currently asking agents to register, specifying their firm's name and branch, their software provider and date to start participating.

It is reported that the new portal is initially aimed at agents based in Wales and will cost £25 per office per month, a price that is locked in for three years. There has been no word from Agents' Mutual as to whether Lookingforahouse.co.uk will count as the one other portal' which AM member agents are allowed.

Lookingforahouse says it will rely extensively on social media for marketing.

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