Estate Agents: How to Make Your Online Presence Authoritative

How does authority benefit your agency, you might wonder. The answer is simple: it is authoritative sites that attract the most business. Whilst searching for any service online, consumers tend to choose sites that:

Help them to understand the service they're enlisting;
Are recommended online by other sources and therefore seem trustworthy;
And are confident enough in their field for the information they provide to seem as though it is being delivered by experts.

The magic ingredient for creating authority The content you include on your site.

Here's a quick guide to creating an online persona that potential customers will trust to guide them through their move.

Create a Website That Serves Its Audience

In order to benefit your business, it helps to benefit your customers. Take a look at a company like Chiswick Estate Agents, who have a fantastic selection of guides available for customers and potential customers to download, to get an idea of the sort of information you should be including.

Have an In-Depth Knowledge of the Topics You're Writing About

If you're setting out to transform yourself into an expert in your field, then it's absolutely fundamental that you actually know what you're talking about. Your potential customers will be taking the time to look online for credible authorities to guide them through their move precisely because there is such an abundance of bad information floating around. However well you know your field, take the time to refresh your understanding before writing on a topic. However, don't worry that you need to come across as the world's foremost expert in your field; the most valued authorities are usually those that can take technical information and turn it into digestible, user-friendly content.

Take the Time to Understand and Formulate Strategies

For all of your hard work online to pay off, you need to know how to utilise the information you produce. Familiarise yourself with areas such as site design and try to develop a basic understanding of how SEO and content promotion work. By doing so, you'll be learning how to make sure that your authority is heard and recognised by potential clients. At the end of the day, however good your content is, you need it to translate into customers, otherwise your online presence and the work you pour into it risks becoming little more than a time-consuming hobby.

Our advice might seem like a lot of work, but it's important to take the long view in order to maximise the success of your business. The web is a powerful tool, and although it won't transform your business in a day, if you utilise it properly, you'll see real results in no time at all.