The latest franchise holder for Estates Direct, set up by Poundland founder Steve Smith, has set up business in Cardiff.
Smith - one of five key figures behind the Estates Direct business - says he has 130 people ready to take local franchises of his largely-online agency.
Terrence Barrett, Cardiff representative for Estates Direct says: "We are the first hybrid estate agent to open in the area and we are proud to be able to help property sellers and landlords bridge the gap between online and high street estate agents, at a low fixed fee.
He claims the service gives homeowners the chance to benefit from access to websites such as Rightmove and Zoopla, whilst receiving support from our team of local experts."
Smith earlier this year raised some £494,000 via crowdfunding to finance the expansion programme for the agency, which was launched in 2012.
EstatesDirect operates with a website as its shop window but then has what it describes as qualified regional agents to value property, prepare details, and handle appointments, valuations and viewings.
Smith says his service will be the UK's largest single-branded estate agency network within five years.
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'Smith says his service will be the UKs largest single-branded estate agency network within five years'.
Overconfident much I know he's been very successful with Poundland, but estate agency is a totally different kettle of fish. He'd be well advised to keep his counsel until he can back up his bold and unfounded claims.