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Written by rosalind renshaw

Zoopla is reporting all-time record traffic to its website along with record levels of inquiries to agents so far in August.
Visits to the site over the first three weeks of August are up 45% on last year, with over 3.5m visits last week alone.

The number of leads being sent by Zoopla to agents has set multiple new records over the past two weeks, with almost 250,000 inquiries over the past seven days.

Mobile activity has also increased significantly to new record levels with mobile traffic up 200% year-on-year.
Zoopla has also announced it is in the final stages of its integration with Digital Property Group on to a single technology platform, which is expected to be completed by the end of September.

The merged business will operate Zoopla, Primelocation and FindaProperty, with no suggestion – yet – of any of the brands disappearing.

However, there is no doubt that Zoopla is raising its profile considerably.

It recently did a deal to become principal sponsor of West Bromwich Albion FC, and has now announced that it will also become the main sponsor of the Albion Foundation, which delivers sports and education opportunities in the local community.

Over the next two years, Zoopla has pledged £50,000 to the Albion Foundation.

Zoopla has also launched ‘Golden Goals’ to help to raise additional funds for the Albion Foundation and other local charities.

Every time West Bromwich Albion FC scores a goal in a Premier League match this season, Zoopla will donate £1,000 to charity.

Of that, £500 will go to the Albion Foundation and £500 will be shared amongst other West Midlands based charities including Ideal for All, Krunch, Compton Hospice, CLIC Sargent (West Midlands Region) and Macmillan (West Midlands Region). As a result of the 3-0 win over Liverpool last weekend, this initiative has already raised £3,000 for these local charities.


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    @ Peter Jones "I have expressed my concerns to Rightmove and although they are sympathetic with our concerns they are not prepared to reduce fees or listen to other options. "

    I quite agree with your statements. I have also tackled RM they dont seem bothered - They rerally need tro wake up and smell the coffee. The days of the arrogant attitude for them must cease!!!

    • 25 August 2012 07:28 AM
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    We recently joined Zoopla and I have been astonished by the number of leads that they have supplied compared to Rightmove. I was with Zoopla for a short time after they took over propertyfinder and the service I received was abominable. For the past three years there has, in my opinion, been only one property portal that counts and that is Rightmove. However, I am now beginning to reconsider my views. We have tried to analyze the leads we have received from property portals in the month we have been with Zoopla. I estimate we have had 50% from Zoopla, 35% from Rightmove and 15% from Primelocation/findaproperty. This has really surprised me and in these difficult times we are now reconsidering which portals we want to be with. Rightmove charge us over FOUR times what the other portals charge. I have expressed my concerns to Rightmove and although they are sympathetic with our concerns they are not prepared to reduce fees or listen to other options.

    • 24 August 2012 10:30 AM
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    @Chris on 2012-08-24 01:04:46

    Wishful thinking. Monopolies are just BAD - unless they are owned by their customers then they could possibly be good? (Mind you RM is owned by some but not all!)

    • 24 August 2012 08:37 AM
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    Spent today at a RM seminar. I felt that it was more about promoting themselves than anything else.

    Their next big push is to try and get agents and customers to press the Facebook Like button next to each property so that the links to those properties apear on Facebook. While they tried to sell this as a way of getting more people to look at our properties, I could see this as a way of them getting more hits on RM, to further claim that RM were number 1.

    As has already been said here, our ideal scenario is one main portal that charges lowish fees (Below £300 a month) and keeps prices in line with inflation.

    What we don't want are a number of expensive portals that we have to subscribe to. Unfortunately, this is the way things are going!!

    • 24 August 2012 01:04 AM
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    There is alot of comparrison here between Rightmove and Zoopla and the cost, although the quality varries what is eveyones opion-how much is a lead worth? How many leads should I be expecting for my money?

    • 23 August 2012 15:17 PM
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    Interesting point stool or share. Similarish experience, i was with both and answered a lead via zoopla. The interesting thing for me was that the lady said she had contacted me about the property previously through Rightmove but had not heard from anyone here. I assured her we would have. When I got aback to the office I checked and we had received a lead from the lady 2 weeks previously, I didn't have the heart to tell her! Anyhow she bought the property. I went along to a rightmove seminar not too long after and they did a mystery shop on the agents who attended quite a lot did not respond and I was slightly embarrassed as we failed. I ended up giving everyone a bit of a jump back at the office. Apart from the obvious we were missing leads but then it seems just making these people try another route.

    • 23 August 2012 14:45 PM
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    Zoopla is really no better than RM and Vice Versa it's a bit like having to decide whether you would rather be hit over the head with a chair or a stool ?!
    Any one who believes their patter that one generates opportunities that the other wouldn't have is a mug.
    We tried both for 3 months and monitored it dilligently. The total number of leads, quality and type was broadly unchanged just arrived from two sources instead of one - conclusion :- Why pay two subs when you can get the same performance by paying one - only decision therefore is which one to choose ? - cost was a factor however in our patch RM is the only one that were we not on it vendors would be concerned about so even though a bit more pricey RM it was.

    • 23 August 2012 14:27 PM
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    It was all going so well until the portal linked itslef with football!

    • 23 August 2012 10:31 AM
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    Lets all go to Property Live.

    • 23 August 2012 09:59 AM
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    Thats great, anyone know how those compare with Rightmoves for the same period ?

    One in 14 visit to the site results in an enquiry, that seems a little high to me.

    • 23 August 2012 09:03 AM
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    The Zoopla site is as good as Rightmove.
    If agents themselves advertise Z in the same way that they do RM there will be an effective source of competition at last. PropertyLive can forget it and save their efforts - they had their opportunity.

    • 22 August 2012 19:21 PM
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    We left rightmove for zoopla some years ago and the service has proved more efficient and cost effective than rightmove.This is/was important to our needs and expectations and I hope zoopla don't forget that.

    • 22 August 2012 17:12 PM
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    As soon as Zoopla get more traffic, they'll charge you more as well.

    Then you'll all be moaning about Zoopla and championing another new portal.

    Then when that portal overtakes Zoopla, they'll charge more and we'll all be moaning about that portal

    and so on and so on.

    We are a pretty daft bunch.

    • 22 August 2012 16:37 PM
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    We have had the pleasure of a RM rep visit us also, lovely non sales conversation, explaining the benefits of buying 'extras'...........we have also had the equally lovely Zoopla rep chasing us too, explaining the quality of their leads.............. Both told me it was raining but my shoes were dry, should I be worried ?

    • 22 August 2012 16:02 PM
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    What comps are there for RM?

    This would give a fair picture because if Zoopla is getting better results and above all just as supportive but without the price increases.........................................

    • 22 August 2012 12:22 PM
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    Mr B. A. Baracus,

    same here, no hard sales, was a refreshing change from usual. I was quite impressed with the guy.

    • 22 August 2012 11:10 AM
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    I can't wait for rightmove figures to start dropping, they stamp on us small agents

    • 22 August 2012 10:18 AM
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    Has anyone else had a recent visit from the Rightmove sales rep?

    I've had one and so have some of our other offices. It seemed more of a fact finding mission about our business rather than a proper sales meeting about what Rightmove could do for us. After a while I just answered Yes or No rather than giving any further details of our promotion and marketing plans

    What's that all about then? I have a suspicion they are trying to see what we're all up to...

    • 22 August 2012 09:52 AM
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    from a ex rightmove member

    • 22 August 2012 09:39 AM
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    Let's hope WBA don't get relegated!

    • 22 August 2012 09:19 AM
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    I would agree with this in full over the last few weeks we have had more leads from Zoopla than RM. They need a bit of competition. Keep it up ZOOPLA!

    • 22 August 2012 07:37 AM