Zoopla has bought Globrix from the Daily Mail group for an undisclosed sum. The deal means that Globrix users are being redirected straight to Zoopla.
Launched in 2008, Globrix was a free-to-list property search engine which directed traffic to estate agent websites. The concept was understandably popular among agents, who willed it to work – but the offering lost traction in the marketplace.
Globrix also went on to power the property search for The Times, with backing from the Murdoch property empire, which was later withdrawn.
Globrix was then acquired by the Daily Mail as a stablemate for its Digital websites, FindaProperty and PrimeLocation. However, mysteriously, Globrix was never part of the deal struck between Digital and Zoopla when the two merged last year.
It appears that Globrix did have a relationship with Zoopla during this time. According to the Zoopla announcement about its acquisition of Globrix, “Globrix.com had adjusted its model under a commercial partnership to direct traffic and leads via the Zoopla Property Group portals”.
The same Zoopla announcement also said of this latest acquisition: “[It] will further bolster its already impressive audience as it continues to increase its market share and closes in on Rightmove. It will also be a win for members of Zoopla Property Group who will now benefit from further exposure and more enquiries as a result of the deal.”
The merger means that Zoopla Property Group runs websites Zoopla and PrimeLocation, although FindaProperty has done a disappearing act. It also has a number of partnerships which include The Times, The Telegraph, Independent, Evening Standard, Daily Mail, Homes & Property, AOL, MSN and Homes24.
Alex Chesterman, CEO of Zoopla Property Group, said: “We have enjoyed a successful partnership with Globrix.com for the past few months and this acquisition allows us to further extend our audience and brand.”