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Written by rosalind renshaw

New independent data shows that traffic to Rightmove and Zoopla has surged by a total of 64% over the last 12 months, while traffic to other property websites has risen 35%.

Traffic auditor Hitwise’s latest statistics show that Rightmove, Zoopla and Primelocation now command 59% of all online property traffic – up from 54% a year ago.  
Traffic to the two Zoopla websites – Zoopla and Primelocation – has gone up 81% for Zoopla and 53% for Primelocation, while Rightmove has gone up 58%.

Despite Zoopla’s greater year on year percentage increase, Rightmove remains easily top of the Hitwise figures.

In  October, Rightmove had 55,754,627 visits. Zoopla was next with 26,413,052 and Primelocation had 6,252,051 visits. In total, the Zoopla sites had 32,877,489 visits last month. I

Separately, Zoopla has been named ‘Best Brand’ in the Sunday Times Tech Track 2013 awards.

The awards, which are in their 13th year, honoured six companies chosen from the latest Sunday Times Tech Track 100 league which ranks Britain’s fastest growing private technology, media and telecoms companies.


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    Of the 20,000,000 claimed, unique, portals snoopers each month only 61,000 buy a property. Even if one credits every single sale as being down to the internet only 1 in every 327 portal watchers ever buys a property.

    Back in the spirit duplicator days keeping the register down below 1:30 was an absolute necessity, so much for progress.

    Rubbish in- Rubbish out!

    • 29 November 2013 08:59 AM
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    i think Hitwise got a little better at picking up and recording traffic visits in the last year. i doubt any of these sites' in house figures woud also show such growth.

    • 29 November 2013 08:08 AM
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    is that the zoopla market share has flat-lined in recent months whilst rightmove continues to grow. zoopla has rolled in traffic from other sites, such as findaproperty, so unlikely to repeat such growth figures.

    • 29 November 2013 07:54 AM
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