Rightmove has climbed the top ten UK websites to take sixth place – way ahead of nearest rival Zoopla.
The league table of Britain’s busiest websites is compiled by independent traffic auditor Experian Hitwise.
It shows Rightmove in sixth place for two weeks running this month, above BBC News.
Only Facebook, Google, YouTube, eBay and Amazon are now ahead of Rightmove, which spent most of last year hovering between seventh and eight place.
The next-placed property portal is Zoopla, which comes in at number 48, just behind Ask Jeeves.
The announcement comes as agents, led by Nick Salmon, mull the possibility of an industry-owned and run property portal.
Separately, Rightmove's shares yesterday rose 44p to £15.99 after UBS upgraded Rightmove to 'buy' and raised its price target from £16 to £18. Alex Hugh, an analyst at the broker, said that Zoopla may have had a "honeymoon period" following its merger, but that "Rightmove's dominance looks unchanged to us".
Rightmove’s climb in the league table to sixth spot was after a surge in traffic to the site.
Rightmove director Miles Shipside said: “January is a traditionally busy time for the property market as the new year provides the impetus for many to turn their attention back to searching and researching their local market with a view to making a change.
“This is the second consecutive week that Rightmove has been sixth in the Hitwise rankings and to see so much activity on Rightmove so early in the year already provides an encouraging indicator for the year ahead and will be welcome news for Rightmove member advertisers.”
Shipside said that to build more traffic to its member advertisers, Rightmove will roll out a range of “new features and improvements in 2013 to help estate and lettings agents maximise opportunities in their local market”.
Forthcoming launches are set to include a new version of Rightmove’s Mobile website and a complete overhaul and revamp of Rightmoveplus, its back-end analysis and administration system for members.
Shipside also said that agents will benefit from the launch of a ‘Patch Insight’ tool, to identify exactly what home-hunters are searching for in their area, plus enhanced vendor and landlord reports.
Shipside added: “Our focus for the year ahead is to continue making investments which give Rightmove member agents the opportunity to gain a competitive edge in their local patch.
“To have kicked off 2013 by putting Rightmove advertisers in front such high levels of home-hunter activity marks a promising start to the year which we look forward to building on.”
The full Hitwise top ten (for the week ending January 19) is: