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Property Index admits to a period of change

01 July 2009
Written by rosalind renshaw

Property Index, the pay-per-lead property portal, is undergoing a period of ‘transition’, its chief executive has admitted.

Lee Bramzell said a number of changes were under way, including the possibility of putting sales staff on to commission-only pay. He said that a process of consultation was still going on.

It is believed that some of the staff who could be affected were formerly on the sales team made redundant at Rightmove.

Bramzell said he had also split the business into two – the overseas side, and the UK part of it. He also said there would be some kind of partnership, details of which have yet to be finalised, between Property Index and internet provider Byteplay.

Bramzell said: “To be frank, any business that has grown as rapidly as we have done will have to go through a period of consolidation and reflection.”

Property Index launched in the autumn of 2007 and, says Bramzell, has 9,000 agents signed up to its £1 per lead offering.

The site hit controversy earlier this year when it did a deal with eBay to provide agents’ listings.

Comments

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    I Sheen Limited has been the user of Property Index. For a trial we have set up a 500GBP budget and up to now we have got not one genuine lead which we can state has developed into a sale. I agree to everyone who has stated that PROPERTYINDEX is a cone mans idea. They state that is it for 1GBP bulls**t since they charge 10GBP to overseas agents and when they give out phone numbers try calling them. We have tried with all our leads and most of the time no one ever picks up the phone. Keep playing the dirty old tricks but not for long as a thief only has 40days.
    Best of luck
    I will definate post everything we know about you and your services to everyone we can to stop using your so called genuine listing.

    • 06 August 2009 07:39 AM
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    Chris, if you spent more than a couple of seconds looking at this you would see that 9000 agents have already signed up, leads are just £1 each and the agent can "dispute" and not pay for any leads they consider not to be genuine. Therefore all bases covered on the side of the agent. Also, PropertyIndex.com continues to go from strength to strength, the only people we get negative feedback from are our competitors pretending to be agents on this forum, we never hear any negative comments from our agents directly to us, (in fact they are all happily receiving quality leads for just £1 each), funny that isnt it?

    • 21 July 2009 18:20 PM
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    I was approached by a salesman that used to contact me when he worked for Righmove. He wanted a meeting with me claiming to have a free advertising service. Of course I agreed to meet with him, but when we met, he explained the £1 per lead fees! His use of the term "free" was not accurate and this was just a different way of charging! What was stopping them setting up a large team of people to take turns hitting different estate agent portfolios, posing as genuine buyers and earning £1 a second? I asked him to leave!

    • 13 July 2009 00:45 AM
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    They might get more listings from their partnership but they have no plans/funds for direct marketing and therefore will never be able to compete with the main portals. Their plans/model is to partner up with as many websites as possible and share revenue but none of these sites are known for property so will fail (although will take money from agents for poor leads). Another Propertyfinder in the making although on a much smaller scale and a lot less backing.

    • 03 July 2009 11:16 AM
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    PropertyIndex needs more listings which is why they are going to BytePlay. Coupling with a search engine that can collect listings in an automated fashion is a smart play to increase listings fast. It is, however, yet another cost to running PI.

    • 03 July 2009 08:26 AM
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    never really been sure of the business model or where they got the cash from, my bet is its got 18 months tops.

    Onemove mark II i'm afraid

    • 01 July 2009 16:33 PM
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    Property Index - never heard of it anywhere but here.

    • 01 July 2009 14:09 PM
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    Oh that's code for "We're run out of money from slogging a dead horse and we're getting hardly anywhere"... then!

    Bramzell is a fool that will quikcly start to pull back as Darren Richards will not keep funding a venture out of the £20m he made out of Dating Direct - he will want to see a return FAST and how can you make a return on £1 a go! Madness!

    I hope they have downloaded the Bankruptcy Form in readiness from the Insolvency Services website!!

    • 01 July 2009 12:49 PM
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