An Edinburgh house on the market for offers over £2.25m sold within 21 days – the timescale starting with launch on the market and ending with conclusion of missives, or legal exchange. It may have helped that it was JK Rowling's old home.
Rettie & Co said the property, a detached family home, was promoted on its own website and to its own database, plus media advertising.
The property listing apparently attracted over 16,000 visits on the Rettie & Co website, with 65% of those from overseas buyers. Small wonder that the sale has been reported elsewhere as fetching $3.6m.
Sounds just like London, doesn’t it? Although the wizardry effect must have been a very big factor.