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Written by rosalind renshaw

An Edinburgh house on the market for offers over £2.25m sold within 21 days – the timescale starting with launch on the market and ending with conclusion of missives, or legal exchange. It may have helped that it was JK Rowling's old home.

Rettie & Co said the property, a detached family home, was promoted on its own website and to its own database, plus media advertising.

The property listing apparently attracted over 16,000 visits on the Rettie & Co website, with 65% of those from overseas buyers. Small wonder that the sale has been reported elsewhere as fetching $3.6m.

Sounds just like London, doesn’t it? Although the wizardry effect must have been a very big factor.


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    Do English buyers count as overseas?

    • 28 November 2012 11:32 AM
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    Was that article title an intentional pun or a gaffe? Discuss.

    "Overseas buyers set their sites on Edinburgh"

    • 28 November 2012 10:12 AM
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    JK Rowling (and her agent!) sell Merchiston house in 3 weeks....


    The majority of the 16000 probably just wanted to see what her drapes were like..... and the BBC says

    "despite 65% of the web visits originating from overseas, those who viewed the property and noted interest were Scottish-based businessmen"

    Note that a web visit from overseas doesn't make that visitor an 'overseas buyer'.....

    • 28 November 2012 10:11 AM
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    That fact that it was JK Rowlings old house might have helped with the exposure! Just a thought....

    • 28 November 2012 09:28 AM
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    So how did those 10,400 buyers from overseas know that it was available on the Rettie & Co website?

    Maybe from Rightmove but from an agencies own website, I smell something fishy with these figures.

    I suppose it would be too much to enquire as to whether EAT has actually seen these figures in the flesh, you know, like any other self respecting "news" publication would.

    Fair play on the sale though.

    • 28 November 2012 09:28 AM
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