A new ‘women-centric’ estate agency proposition launched yesterday in Essex.
Alexandra Rose Estates has female franchisees operating as virtual agents in Brentwood, Chelmsford, Havering & Thurrock, and the North Essex area.
The head office is in Colchester and there are plans to open a high street office this autumn.
The aim is to take the concept nationwide and possible franchisees are being told that estate agent experience is not necessary as full training and support will be given.
The plan is to attract businesswomen looking to make a positive impression on the UK property market and facilitate their entry into the industry, said a spokeswoman for the firm. Each franchisee will pay from just under £10,000.
The (male) managing director, Christopher Walkey, a freelance estate agency marketing trainer and property video producer, said: “Alexandra Rose is launching to capitalise on the gap in the market for women-centric estate agency services which offers both buyers and sellers a unique new concept within the industry.
“Research shows that women want to enjoy the highest standards of customer care together with the best marketing tools available including video tours, professional photography and home-staging by qualified interior designers.
“Alexandra Rose is generating significant interest within high-end residential property and we are confident that our unique concept will enable us to breathe new life into the industry on a nationwide basis.”