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Written by rosalind renshaw

A new one-stop consumer property portal is to launch this month, with an estate agent search facility powered by Rightmove.

The website, A Passion for Homes, is the consumer face of a business-to-business marketing agency.

The site – whose partners also include A Place in the Sun, while estate agents Chesterton Humberts are supporting the actual launch – will be aimed at consumers needing a ‘property fix’ and will have features on lifestyle, home products, celebrity interviews, architecture and interior design, as well as a property search. There will also be interactive pages for people to share their property stories and ideas.

A launch event is to be introduced by buy-to-let investor Kevin Green, one of the people featured on TV’s Secret Millionaire.
Rightmove’s social media manager, Sarah Brown, said: “It’s great to see a new website that shares our love for property. A Passion for Homes looks like an ideal place for the British home-moving public to supplement their property fix, and we look forward to working with them.”
A Passion for Homes is the idea of two women. One is Andrea Morgan, a self-confessed addict of Rightmove who says that through Twitter she realised there were many thousands of people wanting to share her property and home passion, stories and information.
The other co-founder is Joanne Ridout, who says she was frustrated by having to visit multiple sites to find information and inspiration, news, views, tips and trends in the property and home market.
Morgan said: “Rightmove and I have had such a wonderful twitter relationship, which has now turned into a professional one.  A Place in the Sun have also been so supportive – we want to say a huge thank you to both companies. Social media has paid a crucial part in forging relationships that have been invaluable in developing A Passion for Homes.”
The national launch of A Passion for Homes is on February 14.


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    Hmmm! Maybe I should have read this before I sent Andrea Morgan a private tweet this morning which said.

    'I see you call yourself a Rightmove Addict, in which case you may find this blog article interesting, it is getting quite a lot of attention.

    The Death of Rightmove!!


    I bet you she doesn't retweet the link.

    • 06 February 2013 13:07 PM
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    I need some passion!!!

    • 04 February 2013 16:36 PM
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    Come on everyone time to join INEA, its the way forward

    • 04 February 2013 16:31 PM
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    Logic says they have direct access to all agents buyers, so perfectly placed to sell all the "add ons" , FS, Surveys, Conveyancing , removals, insurance etc

    • 04 February 2013 13:32 PM
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    I guess we will be told about this when the NEXT price increase comes. We are dropping ALL products on RM they are tat, going to be saving £2k a month!

    • 04 February 2013 12:12 PM
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    Sounds like a cheap version of what Property Network are doing.

    • 04 February 2013 12:01 PM
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    Very best of luck with the new venture, Sounds very interesting.

    • 04 February 2013 08:42 AM