What House? digital magazine. Conceived by specialist new homes portal launching the week commencing 19th March 2012, this monthly publication will be sent initially to some 600,000 house-hunters who are considering purchasing a brand new home.

The digital magazine is a digest of some of the best content from the website’s daily news and features pages, together with listings of dozens of new homesdevelopments from every region in Britain. There’s a great selection of affordable new homes featured, appealing to cash-strapped house-hunters who may be otherwise unable to benefit from owning their own home; retirees and older purchasers can see a range of new retirement living properties; and whether you’re in the market for a stylish first apartment or sumptuous, luxury detached property, there are plenty of schemes to choose from in the magazine, with links to many more on the website.

Features editor for, Keith Osborne, says: “We think the new magazine is a great new resource for homebuyers. It’s a convenient format that is easy to read at home or in the office on a PC, or on the move with a laptop or tablet. The digital magazine covers new homes in England, Scotland and Wales and combines some of the best articles and news stories from our website with a comprehensive selection of new apartments and houses for saleright now.”

The digital format means that readers can interact with the pages to find out more about the properties mentioned, see each development in great detail if they want to know more and get access to the even wider range of new homes developments, news, features and advice available on

“In some ways, this is a return to our roots,” adds Osborne. “What House? was a print magazine for many years before the digital revolution, and now mobile technology means that a magazine format can be enjoyed by millions of house-hunters, wherever they are online. Our editorial content is one of our key USPs, and we believe it will be valued by many of our readers who want to know more than a simple listing can tell them. We also see the digital magazine as a boon to housebuilders and other property-related companies, which can now reach a huge audience of people who really want to find a propertysoon.”

What House? is the most trusted name in new homes in Britain, backed by a heritage of promoting the benefits of new-build property to homebuyers and the longest-established homebuilder awards in the country, the annual What House? Awards, an event now in its 31st year. The website is always looking forward too, embracing technology in the form of a mobile site and app launched earlier this year.

House-hunters can get What House? digital magazinedelivered to their inbox every month by registering on the website.