Chesterton Humbers re-brand leaves Farleys name out

Chesterton Humberts have launched their re-brand, finally adopting a single identity, as from this week.

The new Chesterton Humberts logo, based on the maroon Chesterton branding, will appear on all marketing material, including the company’s merged website, and will be rolled out across the office network. 

 All Chesterton Humberts branches will be rebranded over the next few months, along with the three branches of Wellingtons in Fulham and Battersea, London, bringing the UK branch network within a single identity. 

Only Farleys, in South Kensington, London, will remain an independent brand.  The international offices in St Tropez, Gibraltar, Lake Como, Singapore, Australia and Abu Dhabi will stay as Chesterton.

It was Farleys, as a small agent in London, that bought the Chesterton group in 2005, and embarked on a huge spending spree as it snapped up businesses throughout 2006 and 2007, planning to have hundreds of branches in a national chain.

However, last year, Humbert went into administration. It was then bought by Mercantile Group, co-owner of Chesterton – which had also been through notoriously troubled times before its acquisition –  and the two estate agency brands subsequently announced their merger.

Robert Bartlett, Chesterton Humberts chief executive, said: “The success of our merger is evident. Combining these two diverse but compatible companies has created a business which is truly greater than its previous parts, an enormous benefit when working through what have been historically difficult market conditions.”

He said the group had undergone substantial cost-cutting, in initiatives involving employees. 

He added that the company was now seeing a significant upturn in business.