Agents throughout England, Wales and Scotland are being asked to support a huge national bicycle ride this summer - an industry initiative in aid of charity.
The event is being headed by two well-known estate agents, Jon Cooke of LSL and industry legend Sean Newman.
The two will be cycling from Exeter, starting outside Wilkinson Grant’s office, through Wales and England up to Scotland, and back down through England via East Anglia, and across the South back to Exeter.
Cooke and Newman, together with some other volunteers from the industry, will ride every inch of the way, but are appealing for agents along the route to join them for stages of the ride. A typical stage could be 70 miles, but the pair would be happy to be joined for only a few miles of each leg by fellow agents.
The overall aim is to produce a massive feel-good image for the industry during the Olympic Games and raise £100,000 for the Estate Agency Foundation.
The event and all its participants will be the beneficiaries of a big PR campaign, thanks to Peter Knight’s Phoenix agency.
A separate Scottish section of the ride will go from Galashiels to John O’Groats between August 16 and 21, and be headed by the gallant Martin Farrington, associate director of Intercounty.
The overall event is being sponsored by Zoopla, who are also providing a purple-branded Zoopla Land Rover to support the cyclists throughout, to be driven by Graham Brick.
Individual legs of the marathon (between 60 and 100 miles) are being supported by other sponsors as well, including agents and industry suppliers. Some more sponsors are still needed, please, at £500 per stage of the ride.
Even the Property Ombudsman is getting in on the act, with Christopher Hamer and Bill McClintock opening the cycle ride and cycling a part of the first leg of the route on a tandem. (We think they’ll look rather sweet on a bicycle made for two.)
The whole idea was dreamed up by Cooke, whilst Newman is of course a veteran of such events – coming a terrible cropper and nearly losing his life when he attempted to cycle across America a couple of years ago in aid of charity, and was hit by a truck.
Fortunately, he has recovered well and is looking forward to this summer’s challenge.
Cooke said: “This is going to be a massive event.
“By getting involved at any level, agents will be joining an event which will make a real difference to homelessness in Britain, while at the same time reinforcing positive public perceptions of our industry.
“Sign up now and join us in creating a lasting Olympic legacy. It’s a wonderful opportunity for all of us to come together, have fun, celebrate the Olympics and do something to help improve people’s lives.”
The whole ride is due to start on July 28 and finish on August 17.
Would-be sponsors and riders can check out details of the route by following the link below. Even if you don’t join in the actual ride, it’s suggested you might want to hold an event locally to welcome the cycling heroes – or simply have your own ‘cycle to work’ or 'cycle to appointments' day.
All the money raised will go to the Estate Agency Foundation, which helps eliminate the causes of homelessness through supporting charities including Help for Heroes, Crisis, Shelter and Barnado’s.
It’s a great idea – please support it and follow EAT for more news on how the event is going.